Knowledge Base

Higher Education: Data collection ideas

In addition to the out-of-the-box profile properties BlueConic collects for your visitors, you can configure as many custom profile properties as you like to store all the data you need within BlueConic or across your marketing technology stack. 


Our expert customer success team will show you how to set these up during the onboarding process, and identify other data points to support custom use cases for your unique business. The following profile properties serve as a good starting point for higher education:

Behavioral data

  • Site searches
  • Most recent site search
  • Unmatched site searches
  • All paths viewed
  • All visit dates
  • Financial aid engagement score
  • Admissions engagement score
  • Academics engagement score
  • Student life engagement score
  • Athletics engagement score

Funnel tracking data

  • RFI form field capture
  • Registration/login email
  • Funnel steps
  • Most recent funnel step

Program information to collect

  • Most recent program viewed
  • Program viewed
  • Top program interest
  • All program interests
  • School/department viewed
  • Top school/department interest
  • All school/department interests

With this data, you will be equipped to target your visitors with customized and automated marketing interactions. Consider these BlueConic use cases or contact your Customer Success Manager for additional ideas. 

Higher Education CDP user stories


Was this article helpful?
0 out of 0 found this helpful