In addition to the out-of-the-box profile properties BlueConic collects for your visitors, you can configure as many custom profile properties as you like to store all the data that you need within BlueConic or across your marketing technology stack.
CDP data collection ideas for Media & Publishing organizations
Our expert customer success team will show you how to set these up during the onboarding process, and help identify other data points to support custom use cases for your unique business.
The following profile properties serve as a good starting point for media and publishing customers:
General behavioral data
Site searches
Most recent site search
Unmatched site searches
Paywall dates
Most recent paywall date
Number of paywall views (30)
Subscription management and user data
Subscription status
Subscription end date
Active promotions
All promotions responded to
Newsletter membership
Funnel tracking data
Subscription steps
Most recent subscription step
Registration/login email
Products viewed
Products started
Products purchased
Content consumption data
Top section/subsection interest
All section/subsection interests
Sections/subsections viewed
Number of articles read (7)
Number of articles read (30)
Number of videos played (7)
Number of videos played (30)
Topic area scores (e.g. politics engagement, sports engagement, business engagement, etc.)
With this data, you will be equipped to target your visitors with customized and automated marketing interactions.
Consider these BlueConic use cases (for example, Using content metering to improve conversions) or contact your Customer Success Manager for additional ideas.
Does BlueConic collect profile properties out-of-the-box (OOTB)?
Yes, see the list of out-of-the-box profile properties BlueConic collects for you. Learn how to create your own, custom profile properties to suit your customer data and CDP use cases.