In addition to the out-of-the-box profile properties BlueConic collects for your visitors, you can configure as many custom profile properties as you like to store all the data you need within BlueConic or across your marketing technology stack.
CDP data collection ideas for Telecos & ISPs
During the onboarding process, the experts on our customer success team will show you how to set up these and other data points to support use cases specific to your unique business.
BlueConic customers in telecom and ISP (Internet Service Providers) industries often collect data for these profile properties:
General behavioral data
Site search terms
Most recent site search
Categories viewed
Top category interest
All category interests
Most engaging brand
Last Login Date
Identifiers (Login ID, Hashed ID, or others)
Business Line (B2B, B2C)
IP Range (to exclude / identify internal employees, such as Customer Service)
Cart or funnel tracking data
Order dates
Most recent order date
Number of orders
Funnel/Cart name (By Product Type)
Funnel/Cart steps
Last Funnel/Cart Step
Most recent cart step
Last Cart update
Visit date (by product)
Registration/login email
Products added to cart
Products in cart
Products purchased
Most recent products purchased
Product information to collect
Most recent product viewed
Products viewed
Top product interest (last 7 days, last 30 days)
All product interests
Content information to collect
Most recent help article viewed
Help articles viewed
Recent Helpdesk search terms
With this data, you will be equipped to target your visitors with customized and automated marketing interactions. Consider these BlueConic use cases or contact your Customer Success Manager for additional ideas.
Does BlueConic collect profile properties out-of-the-box (OOTB)?
Yes, see the list of out-of-the-box profile properties BlueConic collects for you. Learn how to create your own, custom profile properties to suit your customer data and CDP use cases.