In addition to the out-of-the-box profile properties BlueConic collects for your visitors, you can configure as many custom profile properties as you like to store all the data you need within BlueConic or across your marketing technology stack.
BlueConic CDP data collection for Retail and Ecommerce organizations
Our expert customer success team will show you how to set these up during the onboarding process, and identify other data points to support custom use cases for your unique business.
BlueConic customers in retail and ecommerce often collect data for these profile properties:
General behavioral data
Site searches
Most recent site search
Unmatched site searches
Cart or funnel tracking data
Order dates
Most recent order date
Number of orders
Cart steps
Most recent cart step
Registration/login email
Products added to cart
Products in cart
Products purchased
Most recent products purchased
Product information to collect
Most recent product viewed
Products viewed
Top product interest
All product interests
Categories viewed
Top category interest
All category interests
With this data, you will be equipped to target your visitors with customized and automated marketing interactions. Consider these BlueConic use cases or contact your Customer Success Manager for additional ideas.
Does BlueConic collect profile properties out-of-the-box (OOTB)?
Yes, see the list of out-of-the-box profile properties BlueConic collects for you. Learn how to create your own, custom profile properties to suit your customer data and CDP use cases.