In addition to the out-of-the-box profile properties BlueConic collects for your visitors, you can configure as many custom profile properties as you like to store all the data you need within BlueConic or across your marketing technology stack.
Our expert customer success team will show you how to set these up during the onboarding process, and identify other data points to support custom use cases for your unique business.
The following profile properties serve as a good starting point for travel and tourism customers:
General behavioral data
Site searches
Most recent site search
Unmatched site searches
Trip planning data
Check-in date
Check-out date
Booking date
Number of travelers - adults
Number of travelers - children
Number of rooms selected
Saved a trip plan
Booking steps (set dates, selected hotels, confirmation, etc.)
Most recent booking step
Registration/login email
Destination information
Hotel/resort room pages viewed
Hotel/resort dining options viewed
Things-to-do interests
Top things-to-do interests
Attraction categories viewed
Top attraction category interest
All category interests
With this data, you will be equipped to target your visitors with customized and automated marketing interactions. Consider these BlueConic use cases or contact your Customer Success Manager for additional ideas.
Does BlueConic collect profile properties out-of-the-box (OOTB)?
Yes, see the list of out-of-the-box profile properties BlueConic collects for you. Learn how to create your own, custom profile properties to suit your customer data and CDP use cases.