The BlueConic CDP delivers value to your organization with a strong foundation of data collection. Data can be imported or synchronized from other systems, but the BlueConic customer data platform also has unique data collection capabilities. Your Customer Success Manager will train your team on data collection geared toward your vertical industry as part of onboarding services.
Data collection training begins with an explanation of profile properties, which can hold a single value or multiple values. For example, a "Categories viewed" profile property might hold a list of all categories viewed, while a "Most recent category viewed" profile property would hold only the most recent category. With keyword interest ranking, you might also have a profile property that holds a list of the top three categories viewed, and another that holds just the top category viewed.
Storing data in profile properties
BlueConic comes along with a set of out-of-the-box profile properties, but you are free to create as many profile properties as needed to suit your customer data needs.
The data stored in profile properties can be numeric, decimal, currency, date time, email address, or text values.
Numeric: For counters, engagement scores, cart totals, order value, engagement scores, and other numeric data.
Decimal: For numbers containing up to 4 decimal places.
Currency: For storing financial information; you can select from over 150 currencies when choosing this data type.
Date/time: For visit dates, conversion (registration/order/subscription) dates, and dates related to other behaviors
Email address: For storing valid email addresses with the format, anyuser@domain.com.
Text: For any text data, such as form inputs, product/page/category names, and data scraped from URLs/pages/cookies/data layers.
Using BlueConic Listeners to collect data
In BlueConic, you can use out-of-the-box and custom Listeners for data collection via the following methods:
Behavior listening - For storing persistent fact-based data in user profiles.
Interest listening - Collect and score customer interests based on content they browse, actions on the page, NLP-based listening, metadata keywords, web selectors, or JavaScript variables/data layer.
Scoring - Create as many counters or customer scores as you need to build unique customer segments for relevant messaging in BlueConic and across your marketing technology stack.
Form listening - A visual form listener and rule-based form listener allow you to capture data from forms as soon as its entered, or when forms are submitted.
Funnel listening - Track where users drop off in a multi-step funnel, down to the form field level. Use this data and other BlueConic data (such as cart totals and engagement scores) for retargeting on-site, in email, or across Facebook, Google, and the web via display ad networks.
Our BlueConic experts are always ready to answer your questions about any of the other methods of listening to user behaviors. Contact us to ask for help any time.
Does BlueConic collect profile properties out-of-the-box (OOTB)?
Yes, see the list of out-of-the-box profile properties BlueConic collects for you. Learn how to create your own, custom profile properties to suit your customer data and CDP use cases.
Note: Some of the out-of-the-box properties created by BlueConic are read-only, meaning you can view but not modify the property settings. For more information, review the article Managing read-only, system-created profile properties.
Collecting customer data: Examples by vertical industries
See how a range of different businesses and organizations use the BlueConic CDP to collect visitor and customer data for their use cases across different vertical markets.