In BlueConic, listeners capture real-time visitor behavior and profile data through the BlueConic code snippet on your channels. Once added, the snippet enables listeners to gather data and update profiles dynamically as visitors navigate your channels.
Types of listeners
There are two types of listeners:
The Global Listener: Collects standard customer data (e.g., page views, OS, ip address) and is enabled by default on every BlueConic tenant. It cannot be modified.
Configurable or out-of-the-box Listeners: Track specific data needs, such as website behavior or visitor interests. These can be added, modified, or disabled as needed.
Listener categories
Configurable Listeners fall into one of these categories:
Behavior listeners: Modify profile properties based on actions (e.g., detecting social media events).
Form listeners: Set profile property values based on form input (e.g., subscription data).
Funnel listeners: Track visitor journey steps (e.g., abandoned carts).
Interest listeners: Collect data based on customer interests (e.g., favorite news topics).
Custom scoring listener: Score profiles based on actions (e.g., logging in or following on social media).
Before you begin
Create the profile properties each listener will map to. Ensure the property has write access enabled.
Create Listeners
Go to the Listeners page via the main navigation bar. Active listeners have a green dot; inactive ones have a red dot. Use Filters and Columns to adjust your view.
Select a Listener
Select Add listener.
In the popup, search or scroll to find a listener.
Select one to configure. Note: the Global listener is non-configurable and not listed.
Generate a Listener
For each new listener, you'll need to:
Enter a name in the textbox.
Expand the meta data section and enter a description or label per your organizations best practices.
Click Save.
Configure a Listener
Specific configuration steps differ by Listener, but they all require you to determine the configure channels.
Add a channel
By default listeners are set to listen on all pages and all channels. To narrow the listener to specific channels and pages:
Select the edit icon for All pages on all channels
Click Limited set of channels (and pages)
Search for the BlueConic channel and select it
Click Add Rule to specify a specific URL within the channel.
Click enter URL (pattern) to paste the URL in the textbox.
Use ".*" as a wildcard to include all URLS with the same pattern but differing values.
Toggle between Restrict and Don't Run to change the rule as desired.
Click Ok to save the rule.
Continue configuring the listener as needed. Follow the associated Knowledge Base article for guidance.
Activate/deactivate a Listener
The on/off status is displayed next to the title. By default, listeners are off. Toggle the button to On to activate it on your selected channels and click Save.
Navigate to related items
Via the sidebar, the Related Items widget displays objects in BlueConic that directly connect to the listener.
Listeners can relate to:
Channels: The channels on which this listener is active.
Profile properties: The profile properties that are set by this listener.
Plugins: The plugin on which this listener is based.
Next steps
Consider how your listener will work with BlueConic objectives. Listeners added to an objective follow privacy rules and run only for users who have consented to at least one of the linked objectives.