What kind of information does BlueConic collect?

Out-of-the-box, BlueConic collects a number of profile properties (attributes) for all of your known and anonymous users. Your customer dataset doesn't end there! You can still:

  1. Configure as many other first-party behavioral data points as you need to better understand your audience and improve relevancy and outcomes across all funnel/lifecycle stages.
  2. Bring data in from other marketing platforms or data warehouses to completely round out your user profiles.

Single-value versus multi-value data

The attributes collected and stored by BlueConic can be single-value or multi-value. For example, you might have a profile property that contains "visit dates" (all dates the visitor has been to a specific web property). You also have the out-of-box property that contains the most recent visit date. This extends to all data points; it is common to store the same type of data in different ways to get unique views into your customers and segments. Campaign tracking parameters are often stored in three ways: first, most recent, and all. 

The information gathered by BlueConic comes down to configuration. Marketers can configure BlueConic Listeners, which will enrich a visitor's profile based on their behavior or provided input. You can also configure BlueConic Connections to bring data in from other systems.

Profile property data the Global Listener collects automatically

The BlueConic Global Listener comes out of the box and collects the following pieces of data. The first set of values are overwritten each time they are captured (a single value is stored). The next set of values store persistent, multi-value data.

Profile properties overwritten each time they are captured:

  • App ID (Most Recent)
  • App Name (Most Recent)
  • App Name and Version (Most Recent)
  • Behavioral: Frequency
  • Behavioral: Intensity
  • Behavioral: Momentum
  • Behavioral: Recency
  • Behavioral: Recent intensity
  • Browser Name (Most Recent)
  • Browser Version (Most Recent)
  • City (Most Recent)
  • Continent (Most Recent)
  • Country (Most Recent) 
  • Device (Most Recent)
  • Device DPI (Most Recent)
  • Device Hardware Vendor (Most Recent)
  • Device Model (Most Recent)
  • Entry Page
  • First Visited Date
  • Identifier Changed
  • Keywords (Most Recent)*
  • Last Modified Date
  • Last Visited Date
  • Mobile Ad ID (Most Recent)
  • Operating System Name (Most Recent)
  • Operating System Version (Most Recent)
  • Origin of profile level 1: Type
  • Origin of profile level 2: Source
  • Origin of profile level 3: Detail
  • Page Views (Most Recent Visit)
  • Referrer Hostname (Most Recent)
  • Resolution (Most Recent)
  • Screen Height (Most Recent)
  • Screen Width (Most Recent)
  • Start Session
  • State (Most Recent) 
  • State Code (Most Recent) 
  • Time Zone (Most Recent)
  • UTM Campaign (Most Recent)
  • UTM Content (Most Recent)
  • UTM Medium (Most Recent)
  • UTM Source (Most Recent)
  • UTM Term (Most Recent)
  • Visits

Profile properties that are persistent and progressively profiled

  • App ID (All)
  • App Name (All)
  • App Version (All)
  • App Name and Version (All)
  • App Model (All)
  • App Vendor (All)
  • Browser Name (All)
  • Browser Version (All)
  • Device (All)
  • Device DPI (All)
  • Device Hardware Vendor (All)
  • Device Model (All)
  • Keywords (All)*
  • Language (All)
  • Mobile Ad ID (All)
  • Operating System Name (All)
  • Operating System Version (All)
  • Page Views (All visits)
  • Profile Property Has Value
  • Received from Connection
  • Received from System
  • Referrer Hostname (All)
  • Resolution (All) 
  • Sent to Connection
  • Sent to System
  • UTM Campaign (All)
  • UTM Content (All)
  • UTM Medium (All)
  • UTM Source (All)
  • UTM Term (All)
  • Variants Clicked
  • Variants Converted Directly
  • Variants Converted Indirectly
  • Variants Viewed
  • Visited Channels
  • Visited Domains
  • Visited Sites

You can disable the Global Listener if desired. Contact your Customer Success Manager for more information.

*Note about search keywords

The Global Listener stores keywords from search engine results that include referral keywords, such as Lycos, Ask, and Dogpile.

Privacy management

Global listeners can be added to Objectives, allowing for privacy management of the information that is being picked up. The Global Listener will only work if the visitor consented to at least one of the objectives that it is linked to.