What kind of information does BlueConic collect?

Out-of-the-box, BlueConic collects a number of profile properties (attributes) for all of your known and anonymous users. Your customer dataset doesn't end there! You can still:

  1. Configure as many other first-party behavioral data points as you need to better understand your audience and improve relevancy and outcomes across all funnel/lifecycle stages.
  2. Bring data in from other marketing platforms or data warehouses to completely round out your user profiles.

Single- versus multi-value data

The attributes collected/stored by BlueConic can be single- or multi-value. For example, you might have a profile property that contains "visit dates" (all dates the visitor has been to a specific web property). You also have the out of box property that contains the most recent visit date. This extends to all data points; it is common to store the same type of data in different ways to get unique views into your customers and segments. Campaign tracking parameters are often stored in three ways: first, most recent, and all. 

The information gathered by BlueConic comes down to configuration. Marketers can configure 'listeners' in BlueConic, which will enrich the visitor's profile based on his behavior or provided input. 'Connections' can also be configured to bring data in from other systems.

Global Listener

Out of the box, there is a 'Global Listener' configured which provides the following insights:

Overwritten each time they are captured:

  • Browser Name (Most Recent)
  • Browser Version (Most Recent)
  • City (Most Recent)
  • Continent (Most Recent)
  • Country (Most Recent) 
  • Device (Most Recent)
  • DMA (Most Recent) 
  • Keywords (Most Recent)
  • Operating System Name (Most Recent)
  • Operating System Version (Most Recent)
  • Referrer Hostname (Most Recent)
  • Resolution (Most Recent)
  • Screen Height (Most Recent)
  • Screen Width (Most Recent)
  • State (Most Recent) 
  • State Code (Most Recent) 
  • Time Zone (Most Recent)
  • utm Campaign (Most Recent)
  • utm Content (Most Recent)
  • utm Medium (Most Recent)
  • utm Source (Most Recent)
  • utm Term (Most Recent)

Persistent and progressively profiled:

  • Average Visit Time on Hosts
  • Browser Name (All)
  • Browser Version (All)
  • Devices (All)
  • Engagement
  • Entry Page
  • First Visited Date
  • Interactions Clicked
  • Interactions Converted
  • Interactions Viewed
  • Keywords (All)
  • Language (All)
  • Last Visited Date
  • Operating System Name (All)
  • Operating System Version (All)
  • Origin of profile level 1: Type
  • Origin of profile level 2: Source
  • Origin of profile level 3: Detail
  • Page Views (all visits)
  • Page Views (current visit)
  • Profile Property Has Value
  • Ranking
  • Referrer Hostnames
  • Resolution (All) 
  • utm Content (All)
  • utm Medium (All)
  • utm Source (All)
  • utm Term (All)
  • Variants Clicked
  • Variants Converted
  • Variants Viewed
  • Visited Channels
  • Visited Sites
  • Visits

The 'Global Listener' can be disabled if desired.

Privacy management

Global listeners can be added to Objectives, allowing for privacy management of the information that is being picked up. The global listener will only work if the visitor consented to at least one of the objectives that it is linked to.