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Retail and ecommerce: Data collection ideas

Graphic_Retail.pngIn addition to the out-of-the-box profile properties BlueConic collects for your visitors, you can configure as many custom profile properties as you like to store all the data you need within BlueConic or across your marketing technology stack. 


BlueConic CDP data collection for Retail and Ecommerce organizations

Our expert customer success team will show you how to set these up during the onboarding process, and identify other data points to support custom use cases for your unique business.

BlueConic customers in retail and ecommerce often collect data for these profile properties:

General behavioral data

  • Site searches
  • Most recent site search
  • Unmatched site searches

Cart or funnel tracking data

  • Order dates
  • Most recent order date
  • Number of orders
  • Cart steps
  • Most recent cart step
  • Registration/login email
  • Products added to cart
  • Products in cart
  • Products purchased
  • Most recent products purchased

Product information to collect

  • Most recent product viewed
  • Products viewed
  • Top product interest
  • All product interests
  • Categories viewed
  • Top category interest
  • All category interests

With this data, you will be equipped to target your visitors with customized and automated marketing interactions. Consider these BlueConic use cases or contact your Customer Success Manager for additional ideas. 

Does BlueConic collect profile properties out-of-the-box (OOTB)?

Yes, see the list of out-of-the-box profile properties BlueConic collects for you. Learn how to create your own, custom profile properties to suit your customer data and CDP use cases.

Retail and eCommerce CDP resources

Retail and eCommerce CDP case studies

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