In addition to the out-of-the-box profile properties BlueConic collects for your visitors, you can configure as many custom profile properties as you like to store all the data you need within BlueConic or across your marketing technology stack at a university or education organization.
Our expert customer success team will show you how to set these up during the onboarding process, and identify other data points to support custom use cases for your unique business.
CDP data collection for a University or Education Organization
The following profile properties serve as a good starting point for higher education:
Behavioral data
Site searches
Most recent site search
Unmatched site searches
All paths viewed
All visit dates
Financial aid engagement score
Admissions engagement score
Academics engagement score
Student life engagement score
Athletics engagement score
Funnel tracking data
RFI form field capture
Registration/login email
Funnel steps
Most recent funnel step
Program information to collect
Most recent program viewed
Program viewed
Top program interest
All program interests
School/department viewed
Top school/department interest
All school/department interests
With this data, you will be equipped to target your visitors with customized and automated marketing interactions. Consider these BlueConic use cases or contact your Customer Success Manager for additional ideas.
Does BlueConic collect profile properties out-of-the-box (OOTB)?
Yes, see the list of out-of-the-box profile properties BlueConic collects for you. Learn how to create your own, custom profile properties to suit your customer data and CDP use cases.