What are BlueConic segments?

A segment is a group of visitors that is characterized by a defined set of interests, preferences, demographic properties, and so forth. Based on the behavior of visitors in your channels and the information that you have gathered from them from listeners, online forms, links they have followed, what they have clicked, and so forth, you can class a visitor, either by using a single filter or a sophisticated set of filters — this allows you to engage with your visitor(s) at the right moment by means of a meaningful and relevant dialogue.

Visitors to your online channels can belong to multiple segments, for example under 35 years old, interested in football, was referred to your online channel from a specific URL, read your December newsletter, and so forth.

Segmentation is dynamic, which means that the latest updates of profile property values are used to determine if a visitor falls in a specific segment.

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