What: The SFTP connection allows you to synchronize data from various marketing platforms and databases into BlueConic via delimited flat files on Secure File Transfer Protocol (SFTP) servers. User profiles can be created or enhanced with this data and BlueConic information can be shared with marketing platforms. Coming soon!
About BlueConic: BlueConic is a Customer Data Platform that harnesses the data required to power the recognition of an individual at each interaction, and then synchronizes their intent across the marketing ecosystem. Click here to learn more.
Why: Transfer customer data from and to internal data warehouses, CRM databases, analytics platforms and other marketing systems to enrich BlueConic profiles with purchase history, predictive analytics segmentation (e.g. propensity modeling and lifecycle signals). This data can then be utilized directly within BlueConic or synchronized out to other marketing platforms to interact with users with relevancy and enable right-time messaging, or to enrich data and enhance capabilities with behavioral data collected by BlueConic and profile data integrated from other systems.