Knowledge Base

Media and publishing: Data collection ideas

In addition to the out-of-the-box profile properties that BlueConic collects for your visitors, you can configure as many custom profile properties as you like to store all of the data that you need within our platform or across your marketing technology stack. The experts on our customer success team will show you how to set these up during the onboarding process, as well other data points to support use cases specific to your unique business.

Here is a list of profile properties that we consider a good starting point for media/publishing customers:

General behavioral data

  • Site searches
  • Most recent site search
  • Unmatched site searches
  • Paywall dates
  • Most recent paywall date
  • Number of paywall views (30)

Subscription and user data

  • Subscription status
  • Subscription end date
  • Active promotions
  • All promotions responded to
  • Newsletter membership

Funnel tracking data

  • Subscription steps
  • Most recent subscription step
  • Registration/login email
  • Products viewed
  • Products started
  • Products purchased

Content consumption data

  • Top section/subsection interest
  • All section/subsection interests
  • Sections/subsections viewed
  • Number of articles read (7)
  • Number of articles read (30)
  • Number of videos played (7)
  • Number of videos played (30)
  • Topic area scores (e.g. politics engagement, sports engagement, business engagement, etc.)

With this data, you will be equipped to target your visitors with customized and automated marketing interactions. 

Consider these BlueConic use cases (for example, Using content metering to improve conversions) or contact your Customer Success Manager for additional ideas.