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Media & Publishing: Data collection ideas

data model for CDP publishing use cases; Lookalike and look-alike modelingIn addition to the out-of-the-box profile properties BlueConic collects for your visitors, you can configure as many custom profile properties as you like to store all the data that you need within BlueConic or across your marketing technology stack. 

Top CDP use cases for media and publishing, including lookalike, look-alike modeling

CDP data collection ideas for Media & Publishing organizations

Our expert customer success team will show you how to set these up during the onboarding process, and help identify other data points to support custom use cases for your unique business.

The following profile properties serve as a good starting point for media and publishing customers:

General behavioral data

  • Site searches
  • Most recent site search
  • Unmatched site searches
  • Paywall dates
  • Most recent paywall date
  • Number of paywall views (30)

Subscription management and user data

  • Subscription status
  • Subscription end date
  • Active promotions
  • All promotions responded to
  • Newsletter membership

Funnel tracking data

  • Subscription steps
  • Most recent subscription step
  • Registration/login email
  • Products viewed
  • Products started
  • Products purchased

Content consumption data

  • Top section/subsection interest
  • All section/subsection interests
  • Sections/subsections viewed
  • Number of articles read (7)
  • Number of articles read (30)
  • Number of videos played (7)
  • Number of videos played (30)
  • Topic area scores (e.g. politics engagement, sports engagement, business engagement, etc.)

With this data, you will be equipped to target your visitors with customized and automated marketing interactions. 

Consider these BlueConic use cases (for example, Using content metering to improve conversions) or contact your Customer Success Manager for additional ideas. 

Does BlueConic collect profile properties out-of-the-box (OOTB)?

Yes, see the list of out-of-the-box profile properties BlueConic collects for you. Learn how to create your own, custom profile properties to suit your customer data and CDP use cases.

Media and publishing CDP resources and user stories


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