The Average / Sum Profile Value KPI insight in BlueConic shows the average or sum value of a profile value for a specific segment of visitors. The average and the sum are only available for profile properties that contain a number, and is updated daily.
How to create an Average / Sum Profile Value KPI Insight in BlueConic
Open (or create) a BlueConic Dashboard.
Click Add Insight and search for “Average / Sum Profile Value” in the list of available insight types.
Select the Average / Sum Profile Value KPI Insight plugin. It is created and placed on the current dashboard.
When the insight appears, click Configure this Insight to choose:
The segment
The profile property
The metric (Average or Sum)
The target to display
The Insight and its controls
This example shows an the average value for a profile property in the Average / Sum Profile Value KPI Insight. You can place this on a BlueConic dashboard for reporting and measuring profile values.
Note: It takes up to 24 hours before data will show.
The insight takes the time period setting of the dashboard into account. This is indicated by the clock icon in the top left. BlueConic stores a daily snapshot of the property's average (or sum, depending on the Metric setting) across the segment. When a time period is selected for the dashboard, the KPI shows the average of those daily snapshots over the selected period — it does not add the snapshots together, and it is not the sum or average of all current profile values.
When a time period has been selected for the dashboard and the "Compare with previous" option has been activated, a percentage is shown to indicate the difference between the average of the current period compared to the average of the previous period.
Why a shorter period can show a higher number: because this KPI averages daily snapshots rather than summing them, a shorter period is not necessarily smaller than a longer one that contains it. For a property that accumulates over time (for example, a year-to-date rollup), the daily snapshot values grow larger as the year goes on. A 30-day period only averages the most recent (larger) snapshots, while a 90-day period also averages in the earlier (smaller) snapshots from the same year, pulling its average down. This is expected behavior, not a bug or a data discrepancy. This insight cannot show the sum of all values currently on profiles. To see that, use the latest point of an Average / Sum Values Over Time insight for the same segment and property, set the dashboard period to the last day, or export the segment and property and total the values outside BlueConic.