The Segment KPI insight shows the current number of profiles in the selected BlueConic customer segment. Optionally it shows the performance against a set KPI target. Use this insight to determine how many customers fall into a specific segment or to see how your segments perform against one of your marketing KPIs.
How to create a Segment KPI Insight in BlueConic
Open (or create) a BlueConic Dashboard.
Click Add Insight and search for 'Segment KPI' in the list of available insight types.
Select the Segment KPI Insight plugin. It's created and placed on the current Dashboard.
When the insight appears, click Configure this Insight to choose the segment and target KPI to display.
The Segment KPI insight and its controls
Here's an example of a Segment KPI insight in BlueConic:
The insight takes the time period setting of the dashboard into account. This is indicated by the clock icon in the top left. When a time period has been selected for the dashboard the number changes to display the new profiles in the segments for the selected time period.
When a time period has been selected for the dashboard and the "Compare with previous" option has been activated, a percentage is shown to indicate the difference between the number of new profiles of the current period compared to the number of new profiles of the previous period.
Configuring the Segment KPI insight
Learn more about BlueConic customer segments
To learn more about customer segmentation, see Creating dynamic customer segments in BlueConic.