Segment Overlap (Insight)

The Segment Overlap Insight shows the number of profiles in up to three segments, along with the overlap among those segments in a Venn diagram.

The Insight and its controls

Here is an example of a Segment Overlap Insight on a BlueConic dashboard:

see dynamic customer segments in BlueConic insights and dashboards

Hovering over the Venn diagram shows the number of profiles in each of the named segments, and hovering over the overlap shows the number of profiles that are in both segments.

You can also quickly create new customer segments from any overlap by hovering over it, clicking the overlap, and naming your new customer segment at the prompt.

see customer marketing segments in BlueConic CDP insights

Note: Creating a new segment doesn't work for all overlaps and all segments. Especially segments that are constructed using "OR" have a big chance of not being able to be transformed into a new segment. If this is the case, the Segment Overlap insight will not offer the option to create a new segment, and the overlap will remain greyed out. See Creating dynamic customer segments.


configure dynamic customer segment insight with BlueConic CDP

Segments (required)
Select the segments that will be plotted in the diagram. You can select 1-3 segments.