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Segment Analyzer Insight
Updated over a month ago

The Segment Analyzer Insight displays the filling level for profile properties of a specific segment of customer or visitors. The information is shown in a circular graph.

The Segment Analyzer insight and its controls

Below is an example of a Segment Analyzer graph:

How to analyze behavioral customer segments in the BlueConic customer data platform (CDP)

In the center of the graph is the number of profiles within the current selection. Around the center are rings divided into customer segments. Each segment represents a profile property. Hover over a particular segment to see the name of the profile properties in that ring and which percentage of the profiles have a value for the property, the "fill rate".

The chart is constructed as follows:

How to create a Segment Analyzer Insight in BlueConic

  1. Open (or create) a BlueConic Dashboard.

  2. Click Add Insight and search for 'Segment Analyzer' in the list of available insight types.

  3. Select the Segment Analyzer Insight plugin. It's created and placed on the current Dashboard.
    When the insight appears, click Configure this Insight to choose the segment and settings to display.

Configure the Segment Analyzer insight in BlueConic

How to use the segment analyzer in BlueConic to visualize customer marketing segments

Learn more about BlueConic customer segments

To learn more about customer segmentation, see Creating dynamic customer segments in BlueConic.

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