Google Ads Customer Match Connection

What: The Google Ads Customer Match connection will allow BlueConic customers to feed segment data or profile information to Google Ads.

About BlueConic: BlueConic is a Customer Data Platform that harnesses the data required to power the recognition of an individual at each interaction, and then synchronizes their intent across the marketing ecosystem. Learn more about the BlueConic platform. 

Why: By sending segmentation and profile property data to your advertising platform, you can more effectively reach targeted audiences with digital ads. You can stop targeting entire segments of visitors who are not a good fit for your advertising campaigns. Instead, you can retarget visitors signed in via Google Search, YouTube or Gmail.

Configuring the Google Ads Customer Match Connection

The logos in the top left display the connection status. A new connection will start up with a gray arrow, as it still needs to be configured:

The connection is configured in two steps, available as clickable tabs on the left hand side:

Set up and run

The first order of business is to set up a communication channel between BlueConic and Google Ads Customer Match. To do this, click the button Connect with Google Ads. In the popup that appears, log in and allow BlueConic to manage your Google Ads campaigns.

Data exchange shows you the total number of unique profiles that have been imported or exported via the connection. Note that these are unique profiles - if the same profile is exported multiple times, it is counted as 1.


This completes the initial configuration; BlueConic and Google Ads Customer Match will now be able to connect.

Export data to Google Ads Customer Match

The second tab determines what data will be shared.

  1. Start by selecting the parent and child accounts that will be used for exchanging data:


  2. Next, select which BlueConic profile properties Google will use to find customer matches. Google can match customers by email or by phone number.
  3. Finally, you set up mapping rules between BlueConic segments and Google Ads custom audiences:

Click the Add mapping button to add a new mapping rule. Then search a BlueConic segment and type the name of the audience it should map to. You can remove a mapping rule by hovering over it and clicking the "x" icon on the right hand side.

Running the connection

To run the connection, turn the connection on at the top of the connection page and save your changes. See Scheduling connections for information on running the connection.

Privacy management

Connections can be added to Objectives, allowing for privacy management of the information that is being picked up. A connection will only process the profiles of visitors who have consented to at least one of the objectives that the connection is linked to.