What: The Gigya connection transfers Gigya profile data into the user's BlueConic profile, provided that Gigya is being used to sign users onto the site.
About BlueConic: The BlueConic customer data platform harnesses the data required to power the recognition of an individual at each interaction, and then synchronizes their intent across the marketing ecosystem.
Why: Gigya users are opting into sharing to provide relevancy at every stage of their engagement with your business. This connection can provide enhanced targeting for email, display advertising, and on-site/in-app personalization.
Configuring a Gigya connection with BlueConic
Configuration takes the following options:
- Transfer Mapping (required)
- Use the "Add Transfer Mapping" button to add entries to the table showing the mapping of Gigya Fields to Profile Properties. To create a mapping, select a field from the fixed list of fields that can be selected from the Gigya profile of the user. Then select the corresponding property in the BlueConic profile. Save the connection to store the new settings.
Connections can be added to Objectives, allowing for privacy management of the information that is being picked up. A connection will only process the profiles of visitors who have consented to at least one of the objectives that the connection is linked to.