What: The Gigya connection transfers Gigya profile data into the user's BlueConic profile, provided that Gigya is being used to sign users onto the site.
About BlueConic: BlueConic is a Customer Data Platform that harnesses the data required to power the recognition of an individual at each interaction, and then synchronizes their intent across the marketing ecosystem. Click here to learn more.
Why: Gigya users are opting into sharing to provide relevancy at every stage of their engagement with your business. This connection can provide enhanced targeting for email, display advertising, and on-site/in-app personalization.
Configuring the connection
Configuration takes the following options:
- Transfer Mapping (required)
- Use the "Add Transfer Mapping" button to add entries to the table showing the mapping of Gigya Fields to Profile Properties. To create a mapping, select a field from the fixed list of fields that can be selected from the Gigya profile of the user. Then select the corresponding property in the BlueConic profile. Save the connection to store the new settings.
The Gigya Connection is a standard plugin.