What: A BlueConic connection based on the "Facebook Connect - Profile Transfer" type will transfer Facebook profile data to the BlueConic profile, provided that the visitor is logged into your site via Facebook (e.g. by using the BlueConic "Facebook Connect - Login" plugin). The connection also works with your own implementation of Facebook login, as long as it uses the Facebook JavaScript SDK to log a user in.
About BlueConic: The BlueConic customer data platform harnesses the data required to power the recognition of an individual at each interaction and then synchronizes their intent across the marketing ecosystem.
Why: Facebook users are opting into sharing to provide relevancy at every stage of their engagement with your business. This connection can provide enhanced targeting for email, display advertising, and on-site/in-app personalization.
Configuring a Facebook Connect-Profile Transfer connection
Configuration takes the following options:
Important to note:
To make sure that the visitor is logged in on Facebook, use the "Facebook Connect - Login" dialogue.
This type of connection requires no further configuration.
You only have to create one connection based on this type.
Birthday is stored as a timestamp, however, be aware that people can choose to either store the full date (MM/DD/YYYY), or only the year (YYYY), or only the month and day (MM/DD).