What: The Tealium Connection can feed segment or profile information from BlueConic to Tealium by pushing data into an existing data layer (JavaScript object) or creating a new data layer specifically for this purpose.
About BlueConic: The BlueConic customer data platform harnesses the data required to power the recognition of an individual at each interaction and then synchronizes their intent across the marketing ecosystem.
Why: Use this connection to share first-party data out to the stack for your known and anonymous users, whether it was collected by BlueConic or integrated through another BlueConic connection. For the connection to work, you must have set up the Tealium tag on your pages.
Configuring the connection
Configuration takes the following options:
Tealium Connection Settings
Data Variables
Under "Data Variables" the connection between Tealium variables and BlueConic values can be established. Click the button Add Data Variable to add a new rule. To remove an existing object attribute, hover over it and click the delete icon on the right of the line.
Connection status
The logos at the top of the page provide an overview of the connection status:
There is an arrow going from BlueConic to Tealium, meaning data is being exported. Also, the arrow is green which means the connection is ready to go.
Privacy management
Connections can be added to Objectives, allowing for privacy management of the information that is being picked up. A connection will only process the profiles of visitors who have consented to at least one of the objectives that the connection is linked to.