Dialogues Table (Insight)

The Dialogues Table insight shows a range of marketing metrics to help you measure your success. In addition to tracking total views, clicks, and direct conversions, BlueConic also tracks the following statistics, along with custom ratios for every dialogue that fits your filter criteria:

  • Unique views: The number of profiles that have viewed the dialogue.
  • Unique clicks: The number of profiles that have clicked the dialogue.
  • Indirect conversions: The dialogue gets a +1 count each time this dialogue is one of the contestants to win a conversion but loses to the dialogue that wins a direct conversion. (Only one dialogue can get credit for a direct conversion -- the dialogue where the conversion occurs.)
  • Total conversions: The sum of direct and indirect conversions.
  • Unique direct conversions: The number of profiles that caused a direct conversion to be counted for this dialogue.
  • Unique indirect conversions: The number of profiles that caused an indirect conversion to be counted for this dialogue.
  • Unique total conversions: The number of profiles that caused either an indirect or a direct conversion for this dialogue.

If you are running variants of dialogues, you can also choose to see the lift of these ratios against the original, comparing the variant(s) to the original dialogue. See Metrics for views, clicks, and conversions for information on marketing metrics.

The Dialogues Table insight and its controls

You can use the Dialogues Table insight to see how well your dialogues are performing. Here's an example showing views, clicks, direct conversions, and related ratios for three content dialogues.

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Column Headers

  • By default there are nine columns: Dialogue name, Views, Unique views, Views/unique views ratio, Clicks, Clicks/views ratio, (direct) Conversions, Unique direct conversions/unique views ratio, and Lift of conversions/unique views ratio. 
  • Custom ratios: You can choose from dozens of ratios that compare the marketing metrics that matter most to your campaign.
  • If you are comparing a dialogue with its variants, you can choose to see Lift ratios that measure the variant(s) against the primary dialogue.
  • Sort the list of dialogues by their on-off status, or state: Green for dialogues that are turned on, yellow for suspended, and red for off.
    Dialogues-Table-State-2.png
  • By clicking on the column header, you sort the dialogues based on the values present in that column.
    dialogues_table_up_arrow.png
  • Click the column header again to reverse the sorting.
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  • If you set a target, an additional column appears for the target metric, showing the performance of that dialogue against the set target.
  • If you select "Compared with previous period" at the top of the dashboard that contains the insight, the Dialogues Table insight inherits the time period and comparison. Each column in the insight will display Current, Previous, and Difference columns to compare current metrics with the previous period.
  • You can repeat a column (helpful when comparing metrics) and also change the order of columns running left to right (see Configuration below).

The Dialogues displayed

  • Only dialogues that meet the filter criteria are shown in the table.
  • By clicking the name of a dialogue, you navigate to the Dialogues tab to start editing that dialogue.

The Totals

  • Views, Clicks, and Conversions: The Total shows the sum of the individual numbers of the listed Dialogues. Example: The total for Views is the sum of all Views for the listed Dialogues.
  • The ratios: The 'Total' of the ratios is calculated based on the total numbers of the Views, Clicks, and Conversions. The total for the ratios is not the average of the ratios for all the listed Dialogues.

Export

  • You can export the displayed data by selecting the Export icon in the top right corner of the Dialogues Table insight.

Adding and configuring the insight

From the Insights menu, create a dashboard, select the Add insight button, and choose the Dialogues Table insight from the gallery. Select Configure this insight to choose the dialogues and metrics to display. 

Dialogues-Table-2.png

Dialogue filtering (required)
You can define filters to select the dialogues to display; only dialogues that meet the filter criteria will be listed in the table. Configure the filters as follows:
  • Filter categories: First select the category on which you want to filter dialogues. 
    The example above filters dialogues by Creation date.
  • Filter values: Then select the value(s) for the chosen category.
  • Active filters: Shows the number of dialogues that meet your requirements.
  • Text filter: Optionally add a keyword to further filter the dialogues. This keyword needs to be present in the dialogue's title, description, or label.
In the third column you also see the selected values for the filter categories. Click the "x" next to a value to remove it as a filter.
Target (optional)
Using the Target tab, you can set a target for one of the ratios or lift of ratios. For each of the dialogues the performance against the set target is shown in an extra column in the table.
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Table columns (required)
Using the Table columns tab, you can choose which metrics appear in the table. Lift percentages are calculated against the control group for dialogues that have variants. For a simple display, select the recommended columns to see a basic set of metrics. Or customize the insight further using the Search box to choose from the 190+ options for marketing metrics to display.
Drag and drop columns in the configuration window to change the column order. 
Move-Dialogues-Row-2.png

Viewing lift ratios 

In the Dialogues Table configuration settings, under Table columns, you choose from dozens of lift ratios to display. For dialogues that have variants, displaying lift metrics shows how the variants performed (as a group) against the original content. Ratios for dialogues and variants that are turned off show as - .

Dialogues_Table_Lift3.png

Viewing dialogue metrics over time

BlueConic Insights are contained in dashboards. The Dialogues Table insight takes the time period setting of the dashboard into account. This is indicated by the clock icon in the top left corner. Use the dropdown menu to choose a time period.

When you have selected a time period for the dashboard and then select "Compare with previous period," the current and previous values are shown for every column, as well as the difference between the current and previous time periods.

Note about timing and new unique metrics: Unique metrics were introduced in R63 (mid-March 2019). Depending on the time period measured on your dashboard, the unique metrics will show "All time" counts for unique metrics until the dashboard's time period can be tallied post-R63. See Metrics for views, clicks, and conversions for details on the timing of these unique metrics.