BlueConic Dialogues offer different ways to converse with your customers and visitors. Creating dialogue variants lets you further customize the conversation and test content variations. In the Variants Table insight, you can see the results of these optimized dialogues and compare performance for views, clicks, direct conversions, and how your variants performed.
The Variants Table insight and its controls
To create an insight, select Insights from the BlueConic navigation bar, create or select a dashboard, choose Add insight, and search for "Variants Table." Select Configure this insight or select the configuration icon (cog wheel) to set up the insight, choosing which dialogues to measure and which metrics to display in the insight's table columns.
Here's an example Variants Table insight showing dialogue names with distribution percentages and a range of marketing metrics, including views, clicks, and direct conversions, as well as unique and total counts, indirect conversions, and dozens of ratios and lift ratios.
Information in the Variants Table
The Variants Table insight shows the names of the selected dialogue(s) and related variants, along with marketing metrics for every variant of the dialogue.
The "Export" option lets you to download the statistics in Excel file format.
You can sort the list of dialogues and variants by state: Green shows dialogues and variants that are turned on, yellow for suspended, and red for off. Within a dialogue, you can sort its variants by status as well.