The Profile Property Has Value Insight displays the values of a profile property for all profiles that fall within the selected segment. The values can be shown in a donut or pie chart or a horizontal or vertical bar chart.
For example, this donut chart shows all the visited channels for a segment called "All Visitors." The values add up to more than 100% because many people visited more than one website.
Hovering over sections of these charts shows the name and profile data underlying that section.
Donut Chart
- Chart
- At the center of the donut is the number of unique profiles. Each slice of the chart depicts a value of the selected profile property in the chosen segment, with the percentage showing the number of occurrences of this value with respect to other values in the same profile property. Hover over the individual slices of the chart and click to see the details for the specific value of the profile property.
- Legend
- To the left of the chart is a legend that explains the color mappings. By default only the top six values are displayed. All other properties are aggregated under "Other." Click More to display more values than the initial six.
Horizontal Bar Chart
- X axis
- Displays the number of profiles in the chosen segment that contain the value. Hovering over a bar shows the values for this section of the chart.
- Y axis
- Displays the profile property value.
- Zoom slider and search bar
- On the side of the bar chart is a zoom slider. When there are many values for the profile property, you can drag the zoom sliders to select a specific segment of values to display. You can also use the Search box to find a specific bar; it will show in a contrasting color.
Vertical Bar Chart
- X axis
- Displays the profile property value. Hovering over a bar shows the values for this section of the chart.
- Y axis
- Displays the number of profiles in the chosen segment that contain the value.
- Zoom slider and search bar
- On the bottom of the bar chart is a zoom slider. When there are many values for the profile property, you can drag the zoom sliders to select a specific segment of values to display. You can also use the Search box to find a specific bar; it will show in a contrasting color.
Configuration
You can adjust how the Profile Property has value insight displays, switching back and forth between the donut (pie) chart and the vertical and horizontal bar charts. In the top right-hand corner of the insight are a set of tools.
- Use the download tool to download a data file showing the values for the current profile property, number of profiles with each value, and the relative percentage of profiles that have a value for this profile property.
- Use the link icon to see the associated profile property and segment.
- Use the settings icon to configure how the graphs display for this insight.
- Use the X icon to delete this insight.
- Profile property (required)
- Select the profile property that should be inspected to find out how often a value is present in that profile property. Only profiles that are present in the selected segment will be inspected.
- Segment
- The "Don't use Segment" option displays all users who have a value for the selected profile property. If the "Use Segment" option is selected and a segment is entered, only profiles that belong to the segment are used to check how often a value is used for the profile property.
- Visualization
- Select the visualization you prefer: donut chart, horizontal bar chart, or vertical bar chart. For horizontal and vertical bar charts you can choose the color used to display your data.
- Ranges
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Profile properties with numerical values get an extra option called Ranges. Leave the Divide values in ranges box unchecked if you want to see all values, or select the box to define a table of ranges. You can add labels and minimum and maximum values for numerical ranges.
You can freely rename these ranges or change the numbers. Note that the maximum of one range and the minimum of the next range are kept in sync automatically. To add another range, click Add Range.