BlueConic interacts with online visitors who are part of your organization’s universe. The universe refers to everything that exists within the BlueConic environment. It is the container that encloses all your online assets and activities related to your BlueConic deployment including channels.
A Channel is a unique website, email interaction, or mobile app that belongs to your universe. It is where the real-time, online conversations between you and the customers and visitors to your universe take place.
Universe and channels are key concepts within BlueConic. Online marketers can define channels and monitor the visitor streams among channels. They can also set up dialogues with online visitors for each of your channels.