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• What is a CDP Use Case?
• What are Value-Based Outcomes? And why are they important?
• Build and Workshop Your CDP Use Cases (Use Case Discovery)
• Before You Begin Your CDP Use Case
• Top CDP Use Cases for Media and Publishing
• Top CDP Use Cases for Retail

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• Deliver 1:1 Content Recommendations: CDP Use Case
• Deliver 1:1 Product Recommendations: CDP Use Case
• Minimize Cart Abandonment: CDP Use Case
• Newsletter Lead Generation: CDP Use Case
• Paid Media Activation: CDP Use Case
• Prevent and recover funnel abandonment

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