Outcome measurement provides a reporting layer for growth plays in BlueConic. It combines performance data from connected advertising and marketing platforms with engagement data from BlueConic Dialogues. Use the Outcomes dashboard to track progress toward a target, review performance trends, and understand which touchpoints contributed to conversions.

Outcome measurement helps you:

Outcome measurement supports these growth plays:

Outcome measurement reports data from:

Available data sources and metrics depend on the growth play. Dialogue reporting is available for Intent-based media targeting and Look-alike audience expansion. Recovery rate is available for Abandoned Cart Recovery.

Complete the requirements for the data sources used by your growth play.

For connected advertising and marketing platforms:

For BlueConic Dialogues:

Note: Outcome measurement does not use conversion settings from the Dialogue Why tab. Dialogue-level conversion reporting remains separate.

The Outcomes dashboard displays the configured target, reporting period, KPI cards, performance chart, and breakdown table.
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Note: A dialogue must be associated with the growth play through a canvas before outcome measurement includes its data.

Review the dashboard from top to bottom. The target section uses the current target period. The KPI cards, performance chart, and breakdown table use the reporting period selected on the dashboard.

The target section compares actual progress with the pace required to reach the primary metric target by the end of the monthly or quarterly target period.

The section displays:

BlueConic calculates progress from the campaigns and dialogues associated with the outcome. For example, a monthly conversion-value target of 50,000 displays the percentage achieved from their combined performance.

Hover over a chart point to review:

Use the reporting-period dropdown to select:

For a custom period, select a start date and end date. The dashboard updates the KPI cards, performance chart, and breakdown table for the selected period. The target section remains anchored to the current monthly or quarterly target period.

KPI cards summarize performance for the selected reporting period. Available cards depend on the growth play, data source, and selected metrics.

Platform-reported KPI cards include:

BlueConic-measured KPI cards include observed and last-touch metrics such as:

Recovery rate is available for the Abandoned Cart Recovery growth play. BlueConic divides recovered orders by cart abandonment events.

A recovered order is the first order placed within 48 hours after a cart abandonment event. A newly measured outcome might take up to 48 hours to display a complete recovery rate.

The Performance over time chart plots daily metric values across the selected reporting period. Use the chart to identify increases, decreases, and fluctuations that aggregated KPI values do not show.
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The primary metric is selected by default. Select one additional metric from the metric filter to compare two metrics. Each selected metric uses a labeled and correctly formatted Y-axis.

Hover over the chart to review the selected metric values for a date.

The breakdown table organizes reporting data in this hierarchy:

Rows are collapsed by default. Expand a platform, campaign, or dialogue to review detailed results. The total row combines eligible data from all linked campaigns and associated dialogues.

For an existing dialogue, select the dialogue name to open its configuration. When someone deletes a dialogue, the saved name remains visible as plain text.

The dialogue breakdown includes:

Dialogue clicks contribute to the aggregated Clicks metric. Dialogue views populate Views and do not count as impressions.

Unique metric limitation: Unique views and unique clicks represent first-ever recorded interactions. A profile whose first interaction occurred before the reporting period does not count as unique after another interaction during the period. BlueConic does not aggregate unique metrics at the outcome level because one profile might interact with several dialogues in the same growth play.

A campaign or dialogue associated with several growth plays does not qualify for last-touch attribution while shared. Engagement metrics and BlueConic-observed conversions still appear for every associated growth play.
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The table updates immediately. The filter groups metrics as:

Available metrics include:

The Outcomes dashboard displays platform-reported metrics alongside two measurements from BlueConic:

BlueConic-observed conversions measure orders and revenue from profiles with a qualifying growth play touchpoint during the attribution window.

Qualifying touchpoints include:

For campaign visits, BlueConic matches utm_id instead of utm_campaign. Campaign IDs remain stable when campaign names change.

BlueConic-observed conversions measure cohort performance and do not assign exclusive credit to one growth play. The same order might appear in several growth plays or outcomes when a profile has qualifying touchpoints from each one. Review each outcome separately instead of adding the totals together.
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BlueConic-observed metrics appear at:

Variant-level results appear for dialogues where supported.
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Last-touch attribution credits each conversion to one eligible growth play. BlueConic compares qualifying Campaign Visit and Dialogue Click events before the conversion and credits the growth play associated with the most recent eligible touchpoint.

A touchpoint associated with one growth play qualifies for last-touch attribution. A campaign or dialogue associated with several growth plays does not qualify while shared.
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Last-touch metrics appear at the outcome level and in the breakdown table.

Growth Monitor evaluates an outcome against its target every day. The status follows consistent calculation rules, while a plain-language summary explains the result.
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BlueConic projects the primary metric value at the end of the target period and compares the projection with the target:

Trend compares the current pace with the same point in the previous target period:

Note: Trend does not appear without a comparable prior period or when the status is No data, Activity stopped, or Error.

Growth Monitor also provides:

The status badge remains rule-based. The AI assessment explains the result and provides a second opinion without determining the status.

Growth Advisor recommends actions for a growth play already running. This agent differs from the Advisor Agent in Growth Play Agents, which recommends a growth play to launch.

Growth Advisor starts with:

The agent retrieves more detail when needed, including monitor history, campaign performance, and daily trends. Each recommendation is checked against the available evidence. Growth Advisor revises unsupported recommendations or explains when the data is insufficient.

Ask questions such as:

Note: Growth Advisor provides recommendations and does not change configurations in advertising platforms. Newly launched growth plays have less measured history, which limits recommendation detail.