Growth Plays represent a fundamental shift in how BlueConic delivers value. For years, putting customer data to work meant assembling the pieces yourself — building segments, connecting channels, designing journeys, and hoping the outcome followed. The intelligence was yours to supply. The platform stored and delivered; the strategy was on you.
Growth Plays change that model entirely. A Growth Play is an outcome-first workflow built around a specific business objective — recovering abandoned carts, accelerating first purchases, reducing churn, and growing loyalty tier participation. You start by defining what you want to achieve. BlueConic organizes the data, audiences, activation logic, and measurement framework around that goal. Over time, AI agents handle the decisioning, optimization, and closed-loop learning as the play runs.
Each play brings together data collection, identity resolution, audience segmentation, channel activation, and performance measurement in a single connected experience.
The result: your team moves from strategy to execution faster, with a clearer line of sight from customer data to measurable revenue outcomes.
What is a Growth Play?
A Growth Play is a pre-defined, outcome-focused use case in BlueConic.
Each Growth Play is built around a specific business objective, such as cart abandonment recovery, first-purchase acceleration, or loyalty tier progression. Rather than building the use case from scratch, you start from a structured template designed around best practices.
This approach helps your team:
Focus on the outcome you want to drive.
Start from a proven implementation framework.
Understand how the use case works end-to-end, and launch more efficiently with guided support.
Growth Plays are designed for teams that want a clearer and more structured path from customer data to action.
Available Growth Plays
Growth Plays address every stage in the customer lifecycle. Each play is designed to help you implement a specific outcome using a structured, best-practice approach.
Commerce Growth
Focuses on driving revenue through acquisition, conversion, and order value expansion.
Growth Play | Description |
Lookalike Audience Expansion | Identify what your best customers have in common and activate those insights in advertising platforms to find similar prospects. This helps improve acquisition quality by focusing on high-value audiences. |
Intent-Based Targeting | Detect visitors with strong purchase intent and activate them in paid media channels for more effective retargeting. This play also helps ensure customers are suppressed from campaigns once they convert. |
First-Purchase Acceleration | Target engaged non-buyers with relevant interventions to help convert them into first-time customers. This can include onsite messaging, product recommendations, or retargeting. |
Abandoned Cart Recovery | Identify shoppers who leave without completing a purchase and trigger recovery actions to bring them back. This play focuses on improving recovery rates while avoiding unnecessary follow-up after purchase. |
Order Value Expansion | Increase order value by recommending complementary products, bundles, or upgrades during the shopping experience. The goal is to grow basket size with relevant, timely suggestions. |
Smart Replenishment & Upselling | Reach customers when they are likely ready to repurchase and encourage repeat purchases. This play can also support upsell opportunities and adapt to product availability. |
Identity & Audience Building
Focuses on growing and enriching your first-party customer data.
Growth Play | Description |
First-Party Audience Building | Convert anonymous visitors into known customers and continuously enrich first-party profiles with preference, behavioral, and consent data. This play helps grow your addressable audience and improve downstream targeting. |
Retention & Loyalty
Focuses on increasing customer lifetime value, engagement, and advocacy.
Growth Play | Description |
Customer Drop-Off Prediction | Identify customers who are at risk of disengaging and take action before they lapse. This play helps reduce churn by targeting early signs of decline. |
Dormant Customer Reactivation | Re-engage customers who have already become inactive by focusing on those most likely to return. This helps prioritize reactivation efforts and improve efficiency. |
Loyalty Program Progression | Encourage customers to advance to the next loyalty tier by highlighting their progress and relevant incentives. This play helps increase engagement with your loyalty program. |
Advocacy Growth | Identify satisfied customers and prompt them to refer others at the right moment. This play helps turn existing customers into a source of new acquisition. |
Example Growth Play
Growth Play Launchpad
The Growth Play Launchpad is your starting point for Growth Plays in BlueConic. Describe what you'd like to set up in the prompt field, or select Find the best growth play to get a recommendation.
Use the side navigation to move between:
Existing Growth Plays: The Growth Plays in your environment. This appears once your environment has at least one Growth Play.
Templates: The Growth Plays you can start from. Templates that are enabled for your account are listed as available. Other templates are marked as premium and can be enabled based on your subscription.
The Launchpad opens on Existing Growth Plays when your environment has a Growth Play, and on Templates when it doesn't.The side navigation also lists your recent Growth Plays.
Managing Growth Plays
Select Existing Growth Plays in the side navigation to see all Growth Plays in your environment, not only your own..The heading shows how many there are. The list shows each play's name, when it was last edited, and who edited it, sorted by last edited. To create a new Growth Play, select Add Growth Play to open Templates.
Note: To return to the Customer Data Platform, click the grid icon in the top-right corner of the Growth Engine and select Customer Data Platform.
Next steps
Growth Plays are available as packaged use cases that can be enabled for your account. If you are interested in using Growth Plays, contact your BlueConic representative. They can help you identify the plays that best match your business priorities and guide you through enabling and implementing them.
Review Growth Play Agents to see how AI agents support you throughout a Growth Play.
Review Outcome measurement overview to track whether a Growth Play is meeting its target.
Review AI Canvas overview to set up a Growth Play on the canvas and keep it organized as it grows.