What: The AdRoll Connection can feed segment or profile information from BlueConic to AdRoll by pushing data into an existing data layer (JavaScript object), or creating a new data layer specifically for this purpose.
About BlueConic: The BlueConic customer data platform harnesses the data required to power the recognition of an individual at each interaction and then synchronizes their intent across the marketing ecosystem.
Why: Your marketing stack is already connected to AdRoll. Use this connection to share first party data out to the stack for your known and anonymous users, whether it was collected by BlueConic or integrated through another BlueConic connection.
For the connection to work, you must have set up the AdRoll tag on your pages.
Configuring an AdRoll connection
Configuration takes the following options:
Object Attributes
You can establish the connection between AdRoll variables and BlueConic values under "Object Attributes." Select the Add Object Attribute button to add a new rule. To remove an existing object attribute, hover over it and click the delete icon on the right of the line.
Privacy management
Connections can be added to Objectives, allowing for privacy management of the information that is being picked up. A connection will only process the profiles of visitors who have consented to at least one of the objectives that the connection is linked to.