What: The Gigya connection transfers Gigya profile data into the user's BlueConic profile, provided that Gigya is being used to sign users onto the site.

About BlueConic: The BlueConic customer data platform harnesses the data required to power the recognition of an individual at each interaction, and then synchronizes their intent across the marketing ecosystem.

Why: Gigya users are opting into sharing to provide relevancy at every stage of their engagement with your business. This connection can provide enhanced targeting for email, display advertising, and on-site/in-app personalization.

Configuration takes the following options:

Connections can be added to Objectives, allowing for privacy management of the information being shared. A connection will only process the profiles of visitors who have consented to at least one of the objectives that the connection is linked to.