What: You can use the new Twitter Ads Connection to export BlueConic profile data to target audiences with Twitter Advertising. The connection supports batch export (server-to-server custom audience sync). With this connection, you can export profiles to create custom audiences in Twitter via a batch run. For the best results, we recommend that you implement custom audience sync.
About BlueConic: The BlueConic customer data platform harnesses the data required to power the recognition of an individual at each interaction, and then synchronizes their intent across the marketing ecosystem.
To learn more, and to have this connection installed in your tenant, contact your BlueConic Customer Success Manager.
Creating a Twitter Ads Connection
- Click Connections in the BlueConic navigation bar.
- Click Add Connection.
- A pop-up window appears. Enter "Twitter" in the Search bar.
- Click Twitter Ads Connection.
The connection page opens. You can expand or collapse the metadata fields (to mark it as a favorite, add labels, or write a description) by clicking the gray + or -.
- In the metadata section you can choose whether to get email notifications when the connection runs or fails to run.
- Enter a name for your connection at the top of the page.
Configuring a Twitter Ads Connection
To set up the connection, you need to have an account with Twitter Advertising and add your Twitter Advertising account credentials to authenticate the connection to BlueConic. Follow the steps outlined below.
Setting up the connection
- Select Set up and run in the Set up and run section in the left panel.
- Click the Connect with Twitter button.
- Enter your Twitter account credentials and click Continue.
- Select a Twitter Ads account from the dropdown menu.
- Enter the value for your Twitter universal website tag ID. Your Twitter Ads website tag ID should only contain letters and numbers. For help retrieving or creating a universal website tag, refer to this Twitter Ads Help Center article.
- Optional: If you want to restrict the channels or URLs where the real-time export is active, select the channels and URLs. The standard is that the real-time export is active on all pages on all channels. (Required only for real-time export.)
- Save your connection settings at the top of the page.
After you have run the connection, the Data exchange section shows the number of unique profiles in the data exported to Twitter Ads.
Exporting profile data from BlueConic to Twitter
In the Batch segment export section in the left-hand panel, click the Export data from BlueConic goal to specify the segment of profiles you want to export, and how the data should be mapped. You can rename the connection goal at the top of the page for a specific campaign or customer segment.
- Link identifiers between BlueConic and Twitter Ads.
Provide identifiers to match customers between both systems. For example, you can match email address or a unique ID from BlueConic to Twitter.
- Map a BlueConic segment to a Twitter audience.
Here you select a customer segment in BlueConic and map this data to an audience in Twitter. You can map multiple fields by clicking the Add mapping button to add rows.
To create a new audience in Twitter, click Add mapping, select a BlueConic segment, and enter a a new Twitter audience name in the right-hand box. BlueConic shows the number of profiles available for the export.
- Run the connection.
Configuring an export goal for Twitter universal website tags
Export profile data in real time (when a visitor goes to one of your selected channels) via a Twitter universal website tag implementation. The Twitter universal website tag is a piece of lightweight code that you can add to your website to be able to enhance targeting and advertising capabilities within Twitter Ads.
Click the Add goal button and select Export via Twitter universal website tag and follow the steps in the goal to configure it.
- Select a BlueConic segment to export profile data from BlueConic to Twitter Ads.
Only profiles in this BlueConic segment will be exported.
- Select settings for pushing data to Twitter Ads.
Choose when BlueConic should call the Twitter universal website tag: for each page view, once per visit, or when the profile's permission level changes.
Running the Twitter Ads Connection
Tip: Make sure you have added an export goal before running the connection and saved your configuration.
- At the top of the connection page, turn the Twitter Ads connection on and Save your settings.
- Go to the Set up and run page. Scroll down to the Run history section.
- To start the export manually, click the Run now button.
- To schedule the export for a future date, click the Settings icon . Select a scheduling option from the drop-down list:
- Number of times per day
- Days of the week
- Day of the month
- Weekday of the month
Set a time for the export.
You'll notice an arrow running between BlueConic and Twitter in the upper left corner of the page. A green arrow indicates an active export goal that is ready to be run.
See Scheduling and running connections for details.
Connections can be added to Objectives, allowing for privacy management of the information that is being picked up. A connection will only process the profiles of visitors who have consented to at least one of the objectives that the connection is linked to.