Retrieve consent with a BlueConic form using the “Manage consent” toolbar component

How do I manage privacy consent in the BlueConic customer data platform (CDP) for GDPR and CCPA compliance?

Many privacy regulations, including GDPR and CCPA, specify that individuals be able to manage their consent when visiting sites and channels. This example explicitly asks for consent to a number of objectives in a lightbox shown to non-EU visitors that have not provided consent yet. The “Manage consent” component is purely focused on showing a list of objectives to the visitor. Take the following steps to use the “Manage consent” toolbar component:

  1. Click Add dialogue to create a new dialogue.
  2. On the Who tab, define a Dialogue specific segment as shown below:

How to manage CCPA and GDPR compliance using consumer consent and privacy settings in the BlueConic CDP

  1. On the What tab, Edit the contents of the lightbox and open the Insert object menu and select Privacy management components.What are the BlueConic customer data platform (CDP) privacy components for GDPR and CCPA compliance?
  2. An overlay appears; click Manage consent:
    How do I manage consumer privacy and consent preferences for GDPR and CCPA compliance in the BlueConic CDP?
  3. The contents of the overlay changes. Use the Search or the Add multiple objectives option to select the objectives you want to show to the visitor:
    How do I manage consumer privacy preferences in the BlueConic CDP for GDPR and CCPA compliance?
  4. Click the Settings tab to manage the appearance of the objectives, set the text for the submit button and define what should happen after the visitor presses the Submit button:
    How to use the BlueConic CDP to manage consumer privacy and consent for GDPR and CCPA compliance

This is an example of how to retrieve consent when serving international customers from the U.S. and EU.