When evaluating the success of a CDP like BlueConic, measuring ROI can be approached from two key perspectives: overall CDP metrics and individual use case metrics. Both offer unique insights into how well your CDP investment is performing, but they focus on different scales and impacts. Overall CDP metrics provide a bird’s-eye view of the platform’s performance and efficiency across your organization, while individual use case metrics drill down into the specific outcomes of particular marketing strategies and campaigns. Understanding the importance of both is essential for maximizing the value of BlueConic.
CDP ROI metrics
Overall CDP metrics offer a holistic view of the platform's performance and provide insights into how efficiently BlueConic is operating across your organization. These metrics track broad, organization-wide outcomes and efficiencies driven by BlueConic, ensuring you understand its impact on the company as a whole.
Here are some specific examples:
| Metric | How to track this metric |
| Total Number of Profiles: The total volume of customer profiles that BlueConic has captured, highlighting its capability to centralize customer data. | BlueConic usage metrics |
| Recognition Ratio: This refers to the percentage of previously anonymous visitors who are now recognized and progressively profiled, helping you measure the ability to increase customer visibility and improve the value of segments for audience monetization and personalization. | BlueConic Customer Recognition Dashboard |
| Total Number of Segments: Tracking the total number of audience segments created through BlueConic demonstrates its capacity to capture information about and sort your known profiles. |
This can be found by navigating to the Segments tab of the platform under “Existing segments.” Note: It may also be helpful to track Segments that don't exist yet, using the Segment Discovery Insight. |
| Number of Data Sources Integrated: This measures how many systems are feeding data into BlueConic, which impacts the platform’s ability to build rich customer profiles and increases operational efficiency. |
Note: Keep in mind that this insight tracks individual connections, so if you have five connections to one platform, it will count as five sources. |
| Revenue Impact: Directly attributing the CDP to increased sales or reduced costs is a key indicator of its financial performance. | This is typically tracked outside of BlueConic and is dependent on your business and tools. |
| Operational Efficiency: This measures how much time or resources have been saved by using the CDP, such as reduced time spent on manual data management or segmentation. | This is typically tracked outside of BlueConic and is dependent on your business and tools. |
| Time to Market: Tracking how quickly new campaigns or personalization strategies are launched with the CDP compared to before, showing how the CDP improves agility. | This is typically tracked outside of BlueConic and is dependent on your business and tools. |
| Number of Use Cases Implemented: Gauging how many CDP use cases have been implemented with BlueConic shows how deeply embedded the platform is across the organization. | This should be tracked internally or with your BlueConic Customer Success Team. |
| Number of Users Working in the CDP: Measuring how many employees are using BlueConic indicates adoption rates and cross-team collaboration. | BlueConic usage metrics |
Use Case ROI metrics
While overall metrics show the big picture, individual use case metrics allow for precise measurement of specific campaigns, strategies, or customer engagement initiatives. Use case ROI metrics help to answer the question, “Is my use case working?” These metrics focus on how particular use cases are directly contributing to the bottom line, customer engagement, or business outcomes.
Here are some specific examples:
| Metric | Example associated use case |
| Average Order Value (AOV): Measuring AOV allows you to see how personalized product recommendations and targeted offers are influencing purchase behavior. | Deliver 1:1 Product Recommendations |
| Number of Repeat Customers: Tracking repeat purchases provides insight into how loyalty programs and personalized customer engagement are driving customer retention. | Deliver 1:1 Product Recommendations |
| Average Number of Articles Read (for content subscribers): This metric helps evaluate how well the CDP is enhancing content personalization and increasing reader engagement. | Deliver 1:1 Content Recommendations |
| Average Time on Channels: Measuring how long customers spend interacting with your brand across various channels (website, app, etc.) indicates the effectiveness of personalized experiences in increasing engagement. | Deliver 1:1 Content Recommendations |
| Number of Cart Abandoners: Tracking the number of customers who abandon their carts can highlight opportunities for targeted win-back campaigns and retargeting strategies. | Minimize Cart Abandonment |
| Conversion Rate: The rate at which leads convert to customers, often influenced by personalized marketing, provides insight into how well the CDP is supporting acquisition efforts. | Minimize Cart Abandonment |
| Newsletter Subscribers: The growth in newsletter subscriptions following targeted campaigns driven by the CDP is a direct measure of success in audience engagement. | Newsletter Lead Generation |
| Lead Generation: Tracking the number of new leads generated through personalized journeys, like newsletters, can showcase the role BlueConic plays in improving top-of-funnel marketing efforts. | Newsletter Lead Generation |
| Return on Ad Spend (ROAS): ROAS measures the effectiveness of advertising efforts by comparing revenue generated from ads to the cost of those ads, showcasing how well targeted ads are performing. | Paid Media Activation |
| Click-Through Rates (CTR): CTR on emails or ads resulting from CDP-driven segmentation and personalization can be a key indicator of increased relevance and engagement. | Paid Media Activation |