PostUp Connection

What: The PostUp connection allows you to push lists and custom variables to PostUp for email segmentation and triggered email campaigns. Additionally the connection allows you to add an import to the connection!

 

For example:

  1. Personalized newsletters (creative, messaging, offers) based on user interests and engagement level
  2. Cart / visit abandonment reminders
  3. Re-stock updates
  4. Funnel / lifecycle management campaigns

About BlueConic: BlueConic is a Customer Data Platform that harnesses the data required to power the recognition of an individual at each interaction, and then synchronizes their intent across the marketing ecosystem. Click here to learn more.

Why: Interact with your email recipients with relevancy on-site, and in their inbox! By using BlueConic's unique behavioral data collection engine and/or sharing data from other platforms with PostUp, you can enable a highly relevant email program for triggered emails and drip campaigns.

For the connection to work, you must have an active PostUp account.

Concepts

Profiles in BlueConic and PostUp

In BlueConic each visitor profile is used throughout the system. In PostUp, list members are separate for each lists. This means that one person can be on several lists within PostUp, but that person is not the same entity throughout PostUp. PostUp Field Labels will allow you to map custom data into your PostUp lists for segmentation and personalization. 

Configuring the Connection

Authentication

BlueConic needs an authorized connection with PostUp. You will need to supply the sFTP credentials for the connection. Authorize the connection by entering your PostUp username and password, in the Authentication section, at which point you should receive an authentication success message. After authorizing with PostUp, list selection and field label selection should autopopulate with available list data from PostUp.

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Selecting goal(s) of this connection

There are two options available, that are not mutually exclusive, which include:

Synchronizing data for known users

Allows BlueConic to create new subscribers in PostUp. We're effectively adding subscribers to the PostUp lists. BlueConic flags potential new customers through segments (new emails, product pages, referrals from certain sites) that synchronize with PostUp by adding them to the configured lists.

Or, when actions inside of PostUp occur that affect users profiles and segmented definitions in BlueConic, such as unsubscribes.

Subscribe users to PostUp lists

When selecting this option, you must also select a BlueConic profile property and BlueConic segment to synchronize. Profiles who have the matching profile property set in their profile will be added to the PostUp list when they match the segmentation criteria.

This includes removing subscribers from the list if the corresponding profile is no longer part of the BlueConic segment (as selected in the first step of the exporting process from BlueConic to PostUp). 

While subscribers would not be deleted within PostUp they could be removed or added to associated lists if BlueConic was responsible for originally adding them to the list in the first place. In cases where you have user or cart abandonment it's useful to activate this option in order to remove users from the lists so that they don't end up getting segmentations or emails that they shouldn't as a result.

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BlueConic to PostUp mapping

These are empty when creating a PostUp connection. Add a new variable by clicking the Add Variable button. This list determines shared mapping identifiers from BlueConic into PostUp.

Exporting data allows BlueConic to create and synchronize subscribers on the PostUp side, including adding or removing subscribers depending on their segments within BlueConic. 

Choose identifiers in the list and then which fields will be used to match those segments in PostUp. 

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BlueConic Value Type

Choose one of:

  • BlueConic Profile Identifier: the value will be the unique identifier of the BlueConic profile.
  • Profile Property: use the value of a BlueConic Profile Property in the visitors profile. If multiple values are available for the selected Profile Property, values will be pipe-separated.
  • Associated Segment(s): use the names of all associated BlueConic segments as value. Names will be pipe-separated. If you want to push the associated Segments of a visitor, the option "Expose the segments that the visitor is part of" on the Privacy > Settings tab in BlueConic must be enabled.
  • All viewed Interactions: use the names of all viewed BlueConic interactions (for the current page view) as value. Names will be pipe-separated.
BlueConic Profile Property
When selecting the value type of "Profile Property" this is where you select the profile property to send to PostUp.
PostUp Field Label
The PostUp field label where the BlueConic value will be stored. These have to pre-exist in PostUp.

Note that PostUp fields have a restriction of 255 characters. If a BlueConic value contains more than 255 characters it will be truncated when synching over toPostUp.

If the user is inactive for over 12 months, and BlueConic doesn't recognize their profile then the unidentified profile will be automatically removed within one year.

Reloading a file that has multiple unique identifiers in them will merge automatically. For example, active, engaged users have unique id with email.

PostUp to BlueConic mapping 

Creating profiles in BlueConic based on users that in the PostUp list means that the system is automatically mapping identifiers from the PostUp lists into BlueConic.

Importing data allows you to choose the fields that you want from the PostUp data source and select the configured Profile Properties in BlueConic that you want to be importing data into.

It could be for BlueConic that there are going to be different identifiers. Similar to our other ESP connections, like Silverpop, you might need multiple connections to/from PostUp that are used independently for various data lists or goals. 

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 Run History

BlueConic will import the files every night automatically. If you need to run the files immediately use the "Run Now" function. The Run History maintains a record of the file transfers and will show the details of the file transfer including start date and time, run time, and how many records the connection was able to match.

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The PostUp Connection is a certified plugin