Sailthru Connection

What: The Sailthru connection allows you to push lists for triggered emails, configure segmentation or profile properties to send to Sailthru as custom variables, and import Sailthru data about your users into BlueConic.

About BlueConic: BlueConic is a Customer Data Platform that harnesses the data required to power the recognition of an individual at each interaction, and then synchronizes their intent across the marketing ecosystem. Click here to learn more.

Why: Interact with your email recipients with relevancy on-site, and in their inbox! By taking Sailthru data into BlueConic, you can individualize their experience on-site or in-app. By using BlueConic's unique behavioral data collection engine, you can enable a highly relevant email program for triggered emails and drip campaigns.

Configuring the connection

 

Settings

 

API key
Your Sailthru API key. You can get this from the Sailthru API Settings page.
API secret
Your Sailthru shared secret. You can get this from the Sailthru API Settings page.
E-mail Profile Property
The BlueConic profile property that contains the E-mail address of the visitor. This will be used as the identifying key to synchronize between BlueConic and Sailthru.

Goals of the Connection

1. Synchronize data for known users!

Sailthru lists(s): Select one or more Sailthru lists. Please make sure your Sailthru configuration contains at least one list. 

BlueConic matching profile property: Uses unique identifiers to map profile properties. The E-mail Profile Property is used in both export as well as import calls to synchronize.

BlueConic profile creation: Check this option if you want to allow Sailthru to create new profiles in BlueConic.

BlueConic segment: Only match BlueConic profiles that are part of a particular segment. You can segment on 'All Visitors' or choose a specific segment for BlueConic or Sailthru leads or contacts only.
2. Subscribe users to Sailthru lists
Implement this goal in addition to the first goal if BlueConic is being used to subscribe on-site visitors to your ESP.

BlueConic matching profile property: The E-mail Profile Property is used in both export as well as import calls to synchronize.

BlueConic segment: The name of a segment in BlueConic.

Sailthru list(s): The name of an existing list in Sailthru.

3. Use BlueConic segments for Sailthru campaign targeting
Check this box to have profiles added or removed from the Sailthru list to make sure that it exactly matches the profiles that are present in the BlueConic segment. If unchecked no profiles will be added or removed from the Sailthru list. Only profiles that are already present in the Sailthru list are updated based on the Profiles in the Segment.

List to segment mapping

Add as many variables as you need to export and import!

 

Export settings

BlueConic Profile Property
Select the BlueConic profile property that contains the value to export to Sailthru.
Sailthru Field Label
Select the Sailthru custom field name that the value from BlueConic should be written to.

 

Import settings

The Sailthru Field Label is a dropdown option that will populate once the connection is has been authenticated. Select all of the 'out of the box' standard labels and add new variables too.

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Sailthru Field Label
Select the Sailthru field label that should be imported to BlueConic.
BlueConic Profile Property
Select the BlueConic profile property that should get the value from Sailthru assigned.

BlueConic Merge Rules: How the values of individual profile properties are merged is determined by a merge strategy.

Run History

Monitor the connection and view batch history in this tab to ensure the connection is working as expected. If it is not, contact experts@blueconic.com for support.

Similar to other connections in BlueConic, slick the 'gear icon' to edit the Run Schedule, or push a run manually with the 'Run Now' button.

Schedule Settings

To learn more about schedule settings, read Scheduling Connections.

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The SailThru Connection is a standard plugin.