What: The Adobe Target connection allows BlueConic customers to synchronize BlueConic segments with Adobe Target audiences and/or configure custom variables to send to Adobe Target.
About BlueConic: BlueConic is a Customer Data Platform that harnesses the data required to power the recognition of an individual at each interaction, and then synchronizes their intent across the marketing ecosystem. Click here to learn more.
Why: BlueConic can add another layer of rich behavioral data to Adobe's existing audience-building capabilities.
Adding an Adobe Target connection
- Click Connections in the Navigation bar.
- Click Add Connection.
- A pop-up window appears. Check the Show all box. Enter “Adobe” in the Search bar. Click Adobe Target connection.
- The Adobe Target connection page opens.
You can expand or collapse metadata fields (favorite, labels, and description) by clicking the gray + or –.
Configuring the connection
Setting up an Adobe Target connection
- Define channels for the connection to be active. Optional: Click the channel definition field to specify a limited set of channels or pages.
- Enter the name of your Adobe Target data layer (no spaces or special characters).
Data exchange shows the number of unique profiles that are created or enriched via the connection. Note that these are unique profiles. If the same profile is exported multiple times, it is counted as 1.
To make the connection work, you have to add at least one goal, save your settings, and switch the connection on.
Importing data from an Adobe Target data layer into BlueConic
To import data into BlueConic, click the Add goal button in the left-hand pane to add an import goal. Follow the steps laid out in the goal.
- Select the BlueConic segment that holds the profiles that may be enriched with Adobe Target data.
In the top right-hand corner, the number of profiles available for the import appears.
This number shows how many profiles meet the conditions for the selected segment (for example, they have an email address and gave required consent for an objective) and therefore are available for the import. BlueConic tries to import only the profiles that have changed since the last import. The number of profiles imported might be lower than the number displayed here.
- Map the Adobe Target data to BlueConic profile properties.
You can add the mapping manually, or click Add mappings via visual picker or the link Add mapping (without visual picker) to add a mapping. Select the BlueConic profile property the data populates by entering a search term. Or enter a new profile property name and choose Create Profile Property to create a new BlueConic profile property to hold this data.
Select how to import the data from the drop-down list:
- Set if empty
- Add the data field to the list of existing values
- Sum a number with the existing values (if the data field is a number)
Optional: Use the cogwheel icon to set restrictions on the values to import.Optional: In the left panel, click Add goal and then Import goal to create another Import goal.
Click Save on the top right corner of the screen to save your import goal.
Exporting data to an Adobe Target data layer
To export data from BlueConic, click the Add goal button in the left-hand pane to add an export goal. Follow the steps laid out in the goal.
- Select the BlueConic segment that holds the profiles to be exported to the Adobe Target data layer.
In the top right-hand corner you can see how many profiles are available for the export.
This number shows how many profiles meet the conditions for the selected segment (for example, they have an email address and gave required consent for an objective) and therefore are available for the export. BlueConic tries to export only the profiles that have changed since the last export. This number of profiles exported might be lower than the number displayed here.
- Map the BlueConic data that you want to export into Adobe Target variables. Select a BlueConic profile property by entering a search term and enter the data field value it should populate.
Note: To be able to export interactions viewed and associated segments, make sure to check both “External analytics” checkboxes on the BlueConic Settings > Privacy tab.
Click Add mapping to add a mapping rule for a property, or click Add multiple mappings to add rules for a number of properties.
Click the BlueConic icon to open a drop down menu where you can switch between the type of information you want to export.
Pick one of:
- BlueConic profile identifier: the unique identifier for a profile
- Associated segments: all segments, or a selection of one or more specific segments that the profile is associated with
- Profile property: the value of a specific profile property
- All viewed interactions (all time): the interactions that the profile has seen
- Permission level: the permission level set in the profile
- Text value: enter any static text
- Set up your data configuration. Define how multiple values for one profile property should be exported to the data layer: as a string (with a value separator) or a list of values (an array).
- Define when BlueConic data should be pushed to Adobe Target:
- Select the Push frequency you prefer: each page view, only when the value changes, once per visit, or when permission level changes.
- Optional: Select a BlueConic event that should also trigger this goal - in addition to the push frequency above.
Once you've set up and saved your connection, and turned the connection on at the top of the page, the icon at the top will reflect the status of the connection.
There is an arrow going from Adobe Target to BlueConic, signifying that data is being imported. At the same time, the arrow going the other way shows data is also being exported from BlueConic to Adobe Target data layer. Also, the arrows are green, which shows the connection is ready to be used.
Connections can be added to Objectives, allowing for privacy management of the information that is being picked up. The connection will only work if the visitor consented to at least one of the objectives that it is linked to.
The Adobe Target Connection is a standard plugin.