Adobe Target Connection

What: The Adobe Target connection will allow BlueConic customers to synchronize BlueConic segments with Adobe Target audiences and/or configure custom variables to send to Adobe Target.

About BlueConic: BlueConic is a Customer Data Platform that harnesses the data required to power the recognition of an individual at each interaction, and then synchronizes their intent across the marketing ecosystem. Click here to learn more.

Why: BlueConic can add another layer of rich behavioral data to Adobe's existing audience-building capabilities.