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Segment Percentage KPI Insight

Use the Segment Percentage KPI insight to see the number of profiles in a selected segment as a percentage of the number of profiles in another selected segment.

The Segment Percentage KPI insight and its controls

Here is an example insight based on the Segment Percentage KPI type of insight:

How to compare the number of profiles in two dynamic customer segments in BlueConic

The percentage is determined by retrieving the number of profiles in the selected segments and calculating the number of profiles in the first segment relative to the second.
Text describing the number. This text can be edited.
Indication of the performance of the increase in profiles against the set target.

The insight takes the time period setting of the dashboard into account. This is indicated by the clock icon in the top left. When you select a time period for the dashboard, the percentage changes to display the profiles in the segments for the selected time period.

When you have selected a time period for the dashboard and select the "Compare with previous" option, the insight shows a percentage indicating the difference between the percentage of the current period compared to the percentage of the previous period.

Configuring the Segment Percentage KPI insight

How do I see how different customer segments compare to each other in BlueConic?

Segment (required)
Select the segment for which the number should be calculated.
Target (optional)
Enter the target for the increase in number of profiles for the selected segment for a time interval.

Learn more about BlueConic customer segments

To learn more about customer segmentation, see Creating dynamic customer segments in BlueConic.


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