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Google Analytics Connection

Note: This connection has been deprecated.

Please use the BlueConic Google Analytics 4 Connection instead. See our FAQ for details. For more information, please contact BlueConic Customer Support.

How do I connect Google Universal Analytics DV360 customer marketing data with BlueConic customer profile data?

What: Google has replaced Universal Analytics (UA) with Google Analytics 4 (GA4) as of July 2023. All customers currently using Universal Analytics will need to migrate to GA4.  See our FAQ guide for details about using BlueConic to sync data with Google Analytics 4.

About BlueConic: The BlueConic Customer Data Platform harnesses the data required to power the recognition of an individual at each interaction, and then synchronizes their intent across the marketing ecosystem.




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