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Using BlueConic to track email campaigns

For non-HTML and JavaScript capable channels, such as X/Twitter, email, print, and point of sales, BlueConic provides a variety of technologies for easy integrating those channels into BlueConic. All of these technologies can be created either by business teams in the BlueConic UI or by using the REST APIs for full integration with other channel technologies.

How to track email campaigns in BlueConic

BlueConic provides several possibilities for tracking email campaigns.

URL shortener

A dedicated URL shortener provides valuable information on your visitors in channels such as Facebook, Twitter, SMS, and email. The URL shortener can construct short URLs that are used in emails, Facebook posts, and tweets on Twitter. They are connected to interactions, so the marketer can measure effectiveness using regular interactions. Each time a visitor clicks on one of these URLs, the BlueConic server is called upon to reconstruct the full URL. As soon as this happens, BlueConic can also record additional visitor details and store these in the user’s profile.

Tracking pixels

A tracking pixel can also be created, for example to use in bulk email. Just like the URL shortener, when the tracking pixel is displayed to the visitor, BlueConic stores this in the profile.

QR codes

A QR code can also be created, either a generic one or an individualized version for every profile. This QR code can then for example be used for badges, coupons, printed advertising, etc. to track individual usage on these types of channels.

Listening to campaign URLs from Google Ads, Facebook campaigns, etc.

BlueConic also listens to campaign URLs such as Google Ads or Facebook campaigns, and stores these automatically in the individual profile, making it easier to retarget visitors who have clicked on a specific banner or digital ad.

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