External Trackers

External Trackers allow you to track activity outside of the domains defined in your universe, for example whether a newsletter, e-mail, or web page has been viewed or whether a hyperlink has been clicked. It can also be used in social channels (Facebook, Twitter etc. to be able to track the social origin of visitors to your channels). Within one External Tracker you can define several tracking elements. There are two types of tracking elements available:

  • A tracking URL is a substitute for another URL, which will create a redirect for a visitor via BlueConic. When a tracking URL is followed by a website visitor, contact is made with BlueConic which resolves the tracking URL and then routes the visitor to the original URL while at the same time registering a click, and optionally set some profile properties for that visitor.
  • A tracking pixel is a transparent image with a dimension of 1 x 1 pixels. A reference to the URL of a tracking pixel can be added to HTML and when that HTML is opened in a browser or in an e-mail message, BlueConic registers that as a view, and optionally some profile properties for that visitor can be set. The Owner Channel for a Tracking Pixel is the channel on which the Tracking Pixel is placed and the channel can be of any type.

Organizing and managing External Trackers

On the left hand side of the screen you find the navigation widget. This widget displays External Trackers that are configured in your BlueConic environment.
By using the different view options, you can configure this widget to display the External Trackers of your choice. To learn more, see Object Navigation.


Creating an External Tracker

You can create a new External Tracker, by clicking on the "Add External Tracker" button on the botton of the navigation widget.
To configure an External Tracker, define the properties in the various sections as described below:

Name and Description

You can change the name of the External Tracker by simply clicking on the name and editing it. Optionally, you can also add a description.

Tracking Channel

The tracking channel defines to what channel clicks and views for the External Tracker need to be attributed. It is a required field, as the External Tracker will not function without a defined tracking channel.

Labels

By using labels you can group and organize different items in BlueConic. Find out more about the use of labels in this section.

Tracking URLs

You can add Tracking URLs to your external tracker by clicking the [Add Tracking URL]-button. This will add a new line to the Tracking URL table.The table contains the following columns:

  • Tracker URL: This URL is automatically generated when the External Tracker is saved and this is the URL that should be used in your external communications.
  • QR code: For each tracking URL, BlueConic automatically generates a QR-code that can be used in offline communications. In this way you can for example profile visitors that followed this QR code on a specific physical location. Click on "view" in the table to open a tooltip with the QR code. The QR code is available in different sizes. Select the required size from the drop-down list and save the QR code image (by right-clicking on the image and choosing "save image") to use it in other media.
  • Target URL: Enter the target URL for the Tracking URL. If people click the Tracking URL or scan the QR code they will be redirected to this URL. If needed the target URL can be changed later.
  • Profile Properties: You can specify one or more profile properties that need to be set, when a visitor entered your channels via a tracking URL. You can select a profile property and define the value that needs to be set for this profile property.
  • Copy and delete: When you hover with your mouse over the last column, a copy button and a delete button will appear.

    The copy button will copy your Target URL and the profile properties settings so that you can edit these and (after saving the tracker) a new tracking URL and QR code will be generated. The delete button will delete that Tracking URL from the list. Learn more about Copying and Deleting Rules

 

Tracking Pixels

You can add Tracking Pixels to your external tracker by clicking the [Add Tracking pixel]-button. This will ad a new line to the Tracking Pixel table.The table contains the following columns:

  • Tracker URL: This is the URL of the tracking pixel. Add the link to this pixel to your HTML code to track all viewers of this pixel.
  • Profile Properties: You can specify one or more profile properties that need to be set, when a visitor that already has a BlueConic profile views the tracking pixel. You can select a profile property and define the value that needs to be set for this profile property.
  • Copy and delete: When you hover with your mouse over the last column, a copy button and a delete button will appear.

    The copy button will create a new Tracking pixel with the same profile property settings. It allows for quick creation of a new pixel when only small changes in the profile property settings need to be made. The delete button will delete that Tracking pixel from the list. Learn more about Copying and Deleting Rules.

Saving, Copying or Deleting an External Tracker

Like most objects in BlueConic, External Tracks can be saved, copied or deleted using the Save button menu. Learn more about Save, Save As and Delete.


Related items

In the right hand sidebar, the "related items"-widget is displayed. It shows the other objects in BlueConic that are directly related to the External Tracker that you are managing.
External Trackers can have the following types of related items:

  • Channels: The tracking channel for this External Tracker
  • Profile Properties: The profile properties that are set by this External Tracker.