Knowledge Base

Overview: Content and Product Recommendations

BlueConic content and product recommendations provide an unmatched advantage for effective personalization: first-party customer data.

Using your own datasets and behavioral data collected during content consumption, the BlueConic customer data platform delivers individualized recommendations at scale.

Watch the video: Recommendations Overview


Creating effective content and product personalization

Our scraping technology ensures that the latest and greatest content and products, with timely in-stock and other updates, are considered in your personalization placements.

How to do personalization with content and product recommendations for individualized marketing with BlueConic

Our user-friendly template designer and algorithm selection tool allow marketers to build and test placements against one another from both a design and selection perspective.

Learn more about using BlueConic for personalized content recommendations and product recommendations.

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