BlueConic content and product recommendations provide an unmatched advantage for effective personalization: first-party customer data.
Using your own datasets and behavioral data collected during content consumption, the BlueConic customer data platform delivers individualized recommendations at scale.
Note: This article shows how you can add content and product recommendations to your channels. You can also use the Open-Time Email Recommendations feature to deliver dynamic, individualized content or product recommendations via email based on up-to-the-minute customer data.
Watch the video: Recommendations Overview
Creating effective content and product personalization
Our scraping technology ensures that the latest and greatest content and products, with timely in-stock and other updates, are considered in your personalization placements.
Our user-friendly template designer and algorithm selection tool allow marketers to build and test placements against one another from both a design and selection perspective.