WhatCounts Connection

What:  The WhatCounts connection allows you to push lists and custom variables to the cloud-based WhatCounts marketing automation platform for more targeted behavior-based marketing. The connection also lets import information from WhatCounts into BlueConic.


About BlueConic: BlueConic is a Customer Data Platform that harnesses the data required to power the recognition of an individual at each interaction, and then synchronizes their intent across the marketing ecosystem. Click here to learn more.

Why: Interact with your email recipients with relevancy on-site, and in their inbox! By using BlueConic's unique behavioral data collection engine and/or sharing data from other platforms with WhatCounts, you can enable a highly relevant email program for triggered emails and drip campaigns.

Configuring the connection

In the side bar on the left are a number of tabs. There is a setup section as well as import and export goals. Goals can be activated or deactivated with the checkbox in front of the name. You can add multiple goals by using the [Add goal] button at the bottom of the page. You can delete or copy goals by hovering over them and selecting the "x" or copy icon.


Click on a goal to open its tab and see the configuration options for that goal. You can change the name of the goal by editing it at the top of the goal configurations.

Setup and run

This is where you set up the authentication that enbles BlueConic to connect to the cloud-based WhatCounts platform. 

Enter your parent account - the same realm you need when logging in at WhatCounts.
API password
Log in to WhatCounts and open the API setup page to retrieve or change your API password.

Data exchange shows the total number of unique profiles that have been imported or exported via the connection. Note that these are unique profiles - if the same profile is exported multiple times, it is counted as 1.


Import goals

Import goals let you import data from WhatCounts into BlueConic. To do this, complete the steps  outlined in the goal.

1. Select WhatCounts lists to import from

Pick the lists that you want to import subscriber information from. 

Also activate the "Allow to create new profiles" if you want to allow the import to create new profiles subscribers that exist on the list but that do not have a matching profile in BlueConic.

Activate the "Save the lists" checkbox if you want BlueConic to keep track of the names of the lists whose data enriched a profile, and select the profile property in which you want to keep that record.


2. Link identifiers between WhatCounts and BlueConic

Determine how BlueConic will match WhatCounts subscribers to BlueConic profiles. You can only select a BlueConic profile property that has been designated as a "unique identifier".

When the import is run, each subscriber of the selected lists is matched to a BlueConic profile. If no matching profile can be found, BlueConic will optionally create a new profile based on whether that is allowed for the list.

3. Map WhatCounts data to BlueConic

Here you determine which information from WhatCounts will be mapped to which profile property in BlueConic. Select the WhatCounts field on the left and the BlueConic profile property on the right. You can also determine how to import the value: "set" always, only "set if empty", "add" items to the list of existing values, or "sum" a number with an existing number.

Export goals

Click the export goal and follow the steps laid out to enrich WhatCounts with BlueConic profile information. Individual profiles are immediately exported to WhatCounts if a visit to a channel triggers a change in one of the BlueConic profile properties involved in the configuration.

1. Select a BlueConic segment to export profile data from

Start by selecting the segment that contains the profiles whose data needs to be exported to WhatCounts.

In the top right-hand corner, the number of profiles available for the export appears.


This number shows how many profiles meet the conditions for the selected segment (for example, they have an email address and gave required consent for an objective) and therefore are available for the export. BlueConic tries to export only the profiles that have changed since the last export. This number of profiles exported may be lower than the number displayed here. 

2. Select WhatCounts lists to export data to

Select one or more lists from WhatCounts where profile data will exported to.

3. Link identifiers between BlueConic and WhatCounts

Determine how BlueConic profiles will be matched to WhatCounts subscribers. You can only select a BlueConic profile property that has been designated as a "unique identifier".

4. Map BlueConic data to WhatCounts

Next, select the BlueConic profile property and the WhatCounts field the information should be mapped to: 

Click Add mapping to add an extra mapping rule for a property, or click Add multiple mappings to add rules for a number of properties. Hover over a rule and click the "x" icon to delete a rule.

5. Optionally allow the creation of new WhatCounts subscribers

When the export is run, each BlueConic profile is matched to subscribers of the selected lists. If no matching subscribers are found, BlueConic can optionally create a new subscriber to the lists. Activate the checkbox to allow BlueConic to create new subscribers. Activate "Remove subscribers from the lists(s)..." to have BlueConic to also remove subscribers if they are no longer part of the segment.


Privacy management

Connections can be added to Objectives, allowing for privacy management of the information that is being picked up. A connection will only process the profiles of visitors who have consented to at least one of the objectives that the connection is linked to.

The WhatCounts Connection is a standard plugin.