What: The Omeda connection will allow you to enrich BlueConic profiles with data from Omeda.
About BlueConic: BlueConic is a Customer Data Platform that harnesses the data required to power the recognition of an individual at each interaction, and then synchronizes their intent across the marketing ecosystem. Click here to learn more.
The logos in the top left display the connection status. A new connection will start up with a gray arrow, as it still needs to be configured. The connection is configured in two steps, available as clickable tabs on the left hand side:
About this connection
To make a connection with Omeda, you will need to provide the sFTP Omeda directory where the daily file with Omeda customer updates, changes and merges will be retrieved from. When the ingested data indicates two customer accounts were merged, BlueConic will follow suit and merge the corresponding BlueConic profiles.
Import data to BlueConic
First define how the Omeda data will be matched to BlueConic profiles. When both email address and customer ID match the data will be imported into a BlueConic profile, otherwise the data will not be imported. Enable the "Allow Omeda to create new profiles in BlueConic" checkbox if you want a new BlueConic profile to be created when no match was found.
Next, indicate how Omeda customer data should be mapped to BlueConic profiles:
Click Add mapping to add a new mapping rule. Select the Omeda field, the BlueConic profile property and the way to transfer the value ("Set if empty", "Set", "Add" or "Sum"). Hover over a mapping rule and click the "x" to delete the rule.