The Content Recommendations toolbar plugin adds a capability to the toolbar of the content editor that allows you to insert content placements, dependent on having set up a Content Collector Connection. Click on the icon to insert a content placement based on an algorithm of your choosing at the place of the cursor.
The levers you can pull to change up recommendations so they are not the same on every page:
1) Use contextual filters/algorithms based on the current page (lookalike algorithm, metadata filters based on current page)
2) Create multiple variants with different settings and let them rotate
3) Use the option in the filters area to exclude stuff after not clicked a certain number of times... do not recommend this one for a retail site
To add a recommendations placement, edit an interaction and click "Insert object" from the content editor toolbar:
Selecting 'Content Recommendations' will add a placeholder placement to the content editor. Hovering over the placeholder will light it up in blue. Click and edit or double click the placeholder to open a configuration popup with four tabs for configuring the content placement:
Select a source of content, which is defined by configuring a Content Collector Connection.
- Select another template for your recommendations placement, or edit your own template
- Number of items
- Enter the number of articles/posts you'd like to include in the content placement
- CSS URL
- If you wish to control the styling of the placement by loading CSS from an accessible URL, enter it here.
- Custom CSS
- Optionally enter custom CSS to style the list. This CSS will overrule CSS loaded from the URL, and the CSS in the template.
On the algorithms tab, you will be able to affect the algorithm that selects content for each individual user. As you make changes here, you should be able to see them reflected in the content placement in your editor window:
There are a number of algorithms you can introduce, to boost the prevalence of articles with certain characteristics as described below. For each algorithm added, you can control whether it is used at all, or to what degree it will be incorporated into the overall content selection.
The algorithm options can be grouped into three types: Aggregate stats-based, content-based, and profile-based.
The time frame defined for content algorithms is defined at the bottom of the content collector.
Aggregate stats-based algorithms
Recent high CTRs: Content that has been clicked within content recommendations placements served by BlueConic.
Breaking news: Content that has been read the most across the site over the last several hours.
Viral news: Content that has been popular as an entry point to the site over the last several hours.
Look-alike articles: Content that has a similar textual makeup (title, description and text) to the current article being read.
Same category: Content that is in the same category as the current article being read.
Recency: Content that has a recent published date.
Collaborative filtering: Content read by other users similar to the current user.
Same interest: Content that is in the same categories as those the user has shown the most interest in.
Profile-based algorithms also take a "ramp up speed" setting, which allows BlueConic to react more quickly to any information that is being populated in the user profile:
The filters area allows you to include or exclude content based on its metadata or other options.
Show articles from the same category: Only include articles from the same category as the current article (only works with content placements on article pages)
Hide read articles: Exclude articles read by the current user.
Frequency cap: Exclude articles after the user has not clicked on them after having clicked other articles within the same placement a specified number of times.
The Content Recommendations plugin is a standard plugin.