Outcome measurement provides a reporting layer for growth plays in BlueConic. It aggregates performance metrics from connected advertising and marketing platforms into a single dashboard, so you can measure whether a growth play is meeting its target.
With outcome measurement, you can:
Monitor platform-reported metrics for a growth play, such as impressions, clicks, spend, conversions, and return on ad spend (ROAS)
Set a target for the primary metric
Outcome measurement is available directly within the Growth Play configuration experience.
Supported growth plays and platforms
The MVP release supports reporting for:
Intent-based media targeting
Look-alike audience expansion
And these platforms:
Google Ads
Meta Ads
Future releases expand support to additional growth plays and platforms.
Before you begin
Before using outcome measurement:
Configure supported advertising platform connections in BlueConic
Grant the required reporting permissions in the advertising platform
Ensure campaigns are active and generating performance data
Open outcome measurement
Open a Growth Play in BlueConic.
Select the Outcomes tab.
The outcome dashboard opens and displays the configured target goal, performance metrics, and breakdown table.
Configure an outcome
You can configure the target value, target period (monthly or quarterly), and link campaigns for a growth play outcome.
Open the Outcomes tab for a growth play.
Select Edit.
Enter a name for the outcome.
Optional: Enter a description.
Enter a target value.
Select a target period.
Add one or more linked external campaign IDs.
Select Save.
Target section
The target gauge visualizes progress toward the primary metric target for the selected reporting period (monthly or quarterly).
The target gauge includes:
The primary metric being tracked
The configured target value
Current progress toward the target
The number of days elapsed in the reporting period
BlueConic calculates progress using aggregated reporting data from all linked campaigns. For example, if the target value for conversion value in the current month is 50,000, the target goal displays the percentage of the target achieved based on the combined campaign performance.
The target pace line shows the projected progress required to reach the configured target by the end of the reporting period. Use this comparison to identify whether campaign performance is on track, ahead of pace, or behind pace.
Hover over points in the graph to view:
Daily actual values
Cumulative actual performance
Target pace values for a specific date
KPIs
The KPI section displays aggregated metrics for all linked campaigns during the selected reporting period.
Available metrics:
Impressions
Clicks
Spend
Conversions (platform reported)
Conversion value (platform reported)
The displayed metrics depend on the connected platform and available reporting data.
Change the reporting period
You can change the reporting window displayed in the dashboard.
Open the period dropdown menu.
Select one of the available options:
Current month
Current quarter
Custom period
Optional: Select a custom date range.
The dashboard updates automatically based on the selected period.
Breakdown table
The breakdown table displays campaign-level performance for the linked campaigns included in the outcome.
The table includes:
Campaign name
Aggregated reporting metrics
Totals across all linked campaigns
Use the table to compare campaign performance and identify which campaigns contribute to the outcome target.
Customize displayed metrics
You can choose which metrics appear in the campaign breakdown table.
In the breakdown section, select the filter icon.
Select or clear metrics from the list.
The breakdown table updates immediately.
Available metrics
The breakdown table can display:
Impressions
Clicks
Spend
Conversions
Conversion value
CTR
CPM
CPC
ROAS
Cost per conversion
Next steps
For guidance on configuring and optimizing your growth play, see Growth Play Agents.