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Profile Property Has Value Insight
Updated over a month ago
How do I find out if my CDP customer profiles contain data for a certain profile property in BlueConic?

The Profile Property Has Value Insight displays the values of a profile property for all profiles that fall within the selected segment. The values can be shown in a donut or pie chart or a horizontal or vertical bar chart.

For example, this donut chart shows all the visited channels for a segment called "All Visitors." The values add up to more than 100% because many people visited more than one website.

Hovering over sections of these charts shows the name and profile data underlying that section.

How to create an insight showing customer profile data for a CDP profile property in BlueConic

Donut Chart

Horizontal Bar Chart

Vertical Bar Chart

How do I view first-party customer profile data for BlueConic CDP to visualize customer journey data

Configuration

You can adjust how the Profile Property has value insight displays, switching back and forth between the donut (pie) chart and the vertical and horizontal bar charts. In the top right-hand corner of the insight are a set of tools.

  • Use the download tool to download a data file showing the values for the current profile property, number of profiles with each value, and the relative percentage of profiles that have a value for this profile property.

  • Use the link icon to see the associated profile property and segment.

  • Use the settings icon to configure how the graphs display for this insight.

  • Use the X icon to delete this insight.

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