What: The Relay42 Connection allows BlueConic customers to enrich the information in an existing Relay42 DMP account. The connection will feed segment or profile information from BlueConic to Relay42 via the Relay42 tags already on your site.

About BlueConic: BlueConic is a customer data platform that harnesses the data required to power the recognition of an individual at each interaction, and then synchronizes their intent across the marketing ecosystem.

Why: BlueConic features a unique data collection engine that stores data at the customer level for known and anonymous users. Look-alike audiences and retargeting campaigns can be greatly improved through the use of the first-party data collected by BlueConic along with customer data from other sources.

Connections can be added to Objectives, allowing for privacy management of the information that is being picked up. A connection will only process the profiles of visitors who have consented to at least one of the objectives that the connection is linked to.