What: The Experiences by Jebbit connection allows you to enrich BlueConic profiles with data from a visitor as they interact with a Jebbit Experience. This connection supports real-time data import.
Why: By mapping Jebbit attributes to BlueConic profile properties, you can leverage data collected through Jebbit Experiences to refine customer segmentation and deliver personalized messaging at scale. Additionally, real-time data updates can trigger events, such as targeted email campaigns or retargeting ads, helping you respond instantly to customer behavior and optimize marketing efforts.
Configuring an Experiences by Jebbit Connection
Setting up the connection
In the setup tab of the connection, configure the following options to connect your Jebbit account to your BlueConic tenant:
Channel: Select the channels for the connection to be active on, and optionally, add limitations. By default, this is set to all pages on all channels. Native apps are currently not supported for this connection.
Note: If your Jebbit account has multiple brands, but you only wish to collect data for one or a specific set, choose only the associated channels here. If all channels are selected, data from all brands in Jebbit will be retrieved.
Authentication: Click the button to connect to your Jebbit tenant and select a brand in order to retrieve data attributes for field mapping.
Importing real-time data into BlueConic
To set up your import goal, configure the following options:
Map Jebbit data to BlueConic
Map the experience data attributes and outcomes you want to import into the corresponding BlueConic profile properties.
In the drop-down menu on the right of each mapping, you can specify how a value imported from Jebbit will be stored into the BlueConic property. These are the options:
Set: Copy the value exactly to the profile property, overwriting the previous value.
Set if empty: Copy the value from Jebbit exactly to the profile property but only if it is empty. If the profile property already has a value, do nothing.
Set or clear: The value in the profile property will be cleared if it contains no value.
Add: Add the value to a list of values already in the profile property if it hasn't been added yet, omitting duplicates.
Sum: Numerically add the value from Jebbit to the value in the profile property. If the profile property was empty, it will be regarded as value 0. This only works for profile properties and values that contain integer numbers.
Store experience completions in BlueConic Timeline events
When experiences in Jebbit are marked as complete, you can store this data in a corresponding BlueConic Timeline event.
Note: There is a Jebbit Experience completion timeline event type available out-of-the-box in BlueConic.
Connection status
Once you've set up and saved your connection, the icon at the top of the window reflects the status of the connection. An arrow runs between Jebbit to BlueConic, signifying the direction of the data import. When the arrow is green, the connection is ready to be used.
Privacy management
Connections can be added to Objectives, allowing for privacy management of the information that is being picked up. A connection will only process the profiles of visitors who have consented to at least one of the objectives that the connection is linked to.