What: The Adobe Audience Manager Connection allows you to enrich the information in an existing Adobe Audience Manager DMP account. The connection can feed segment or profile information from BlueConic to Adobe Audience Manager by triggering an HTTP request to Adobe Audience Manager.
About BlueConic: The BlueConic customer data platform harnesses the data required to power the recognition of an individual at each interaction and then synchronizes their intent across the marketing ecosystem.
Why: BlueConic features a unique data collection engine that stores data at the customer level for known and anonymous users. Look-alike audiences and retargeting campaigns can be greatly improved through the use of this data.
For the connection to work, you must have set up the Adobe Audience Manager tag on your pages.
Configuring the Adobe Audience Manager connection
Configuration takes the following options:
Custom Parameters
Under "Custom Parameters" the connection between Adobe Audience Manager variables and BlueConic values is established. Click the button Add Custom Parameter to add a new rule. To remove an existing custom parameter, click the delete icon on the right of the line.
Connection status
The logos at the top of the page provide an overview of the connection status:
There is an arrow going from BlueConic to Adobe Audience Manager, meaning data is being exported. Also, the arrow is green which means the connection is ready to go.
Privacy management
Connections can be added to Objectives, allowing for privacy management of the information that is being picked up. A connection will only process the profiles of visitors who have consented to at least one of the objectives that the connection is linked to.